Sr. Manager, Consumer Insights
About The Position
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days. This Role is Tailor-Made for You Because: We are an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @Tory Burch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. • Our culture is welcoming and inclusive – everyone is empowered to make a difference. • We have the best team in the world and believe in paying competitively and rewarding for high performance. • Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. • We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. • We are invested in your professional growth – you’ll have access to free executive coaching on-demand. • We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days. This Role is Tailor-Made for You Because: You have an insatiable curiosity about who our customer is and what makes her tick, and you’re passionate about insights that generate new ways of looking at an opportunity. You know that answer rarely lives in one place — you’re as comfortable moderating a focus group as you are mining social listening, voice of customer, and behavioral data, weaving it all into one coherent story. You bring a designer’s eye to research itself, choosing the right approach and crafting stimulus this is thoughtful and intentional — and you’re already building the roadmap of what we need to know next, not waiting to be asked. Once the data is in hand, you’re a natural storyteller who turns numbers and signals into a customer profile people understand and act on. A Day in the Life: Own the consumer insights roadmap, proactively prioritizing research investments against brand, product, and marketing priorities Design and execute primary research — focus groups, in-depth interviews, surveys, and other qualitative and quantitative methods — end to end, from screener and discussion guide through fielding and analysis Select the right research approach for each business question, balancing rigor, timeline, and budget, and know when to build custom versus lean on existing data Design compelling stimulus, surveys, and discussion materials that are logical, well-structured, and creatively engaging for respondents Triangulate primary research with first-party signals — social listening, voice of customer (reviews, contact center, CRM feedback), and behavioral/digital data — into a single, coherent view of the customer Partner with Digital, CRM, and Data teams to access and interpret behavioral and VoC data sources, building a more complete picture than any one input alone Translate research findings into vivid customer stories and profiles — not just decks of charts — that bring the data to life and shape decisions among Brand, Merchandising, and Marketing partners Own and manage the insights budget, research vendors, and tool/platform relationships (panels, listening tools, survey platforms), ensuring high-quality work is delivered on time and on budget Regularly present to and influence senior leadership, using insights to directly inform brand, product, and marketing decisions Stay closely attuned to cultural, competitive, and consumer trends — including syndicated and competitive intelligence — proactively surfacing what’s new or shifting in her world Build and maintain a repository of customer knowledge and always-on insights infrastructure (trackers, dashboards) so findings are accessible and actionable across the organization To Land This Role: 6+ years of experience in consumer/market insights or primary research, with hands-on experience designing and moderating focus groups, interviews, and surveys across qual and quant methods Experience working across first-party data sources beyond primary research — social listening, voice of customer, behavioral/digital analytics — synthesized into a unified view of the customer A track record of owning a research agenda or roadmap, including the budget, vendors, and tools behind it A sharp, logical approach to research design paired with genuine creativity in crafting stimulus and materials An insatiable curiosity about the customer, with a track record of digging past the obvious answer to find the true insight A great storyteller who can turn data into a narrative or profile that sticks with an audience and influences senior leadership A data-driven mindset with sound business judgment, able to manage multiple studies and stakeholders without losing rigor Why You'll Want to Join Our Team: How We Work Together Adaptable – We change before we have to Entrepreneurial – We own it Collaborative – There’s no “I” in Tory Client & Brand Focused – We put ourselves in Tory’s shoes Live the Values – We show up for each other Functional Expertise – We’re constantly learning and growing #TeamTory Values We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor. Compensation Range The compensation range for this position is 135,000.00 USD - 170,000.00 USD. Our offer will be based on your relevant experience and work location. Benefits Information We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all eligible Tory Burch team members. Equal Employment Opportunity Statement Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment. Disability Accommodation Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [email protected]. Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections span ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation. Every team member is integral to the company’s unique culture and continuing evolution.
Requirements
- 6+ years of experience in consumer/market insights or primary research, with hands-on experience designing and moderating focus groups, interviews, and surveys across qual and quant methods
- Experience working across first-party data sources beyond primary research — social listening, voice of customer, behavioral/digital analytics — synthesized into a unified view of the customer
- A track record of owning a research agenda or roadmap, including the budget, vendors, and tools behind it
- A sharp, logical approach to research design paired with genuine creativity in crafting stimulus and materials
- An insatiable curiosity about the customer, with a track record of digging past the obvious answer to find the true insight
- A great storyteller who can turn data into a narrative or profile that sticks with an audience and influences senior leadership
- A data-driven mindset with sound business judgment, able to manage multiple studies and stakeholders without losing rigor
Responsibilities
- Own the consumer insights roadmap, proactively prioritizing research investments against brand, product, and marketing priorities
- Design and execute primary research — focus groups, in-depth interviews, surveys, and other qualitative and quantitative methods — end to end, from screener and discussion guide through fielding and analysis
- Select the right research approach for each business question, balancing rigor, timeline, and budget, and know when to build custom versus lean on existing data
- Design compelling stimulus, surveys, and discussion materials that are logical, well-structured, and creatively engaging for respondents
- Triangulate primary research with first-party signals — social listening, voice of customer (reviews, contact center, CRM feedback), and behavioral/digital data — into a single, coherent view of the customer
- Partner with Digital, CRM, and Data teams to access and interpret behavioral and VoC data sources, building a more complete picture than any one input alone
- Translate research findings into vivid customer stories and profiles — not just decks of charts — that bring the data to life and shape decisions among Brand, Merchandising, and Marketing partners
- Own and manage the insights budget, research vendors, and tool/platform relationships (panels, listening tools, survey platforms), ensuring high-quality work is delivered on time and on budget
- Regularly present to and influence senior leadership, using insights to directly inform brand, product, and marketing decisions
- Stay closely attuned to cultural, competitive, and consumer trends — including syndicated and competitive intelligence — proactively surfacing what’s new or shifting in her world
- Build and maintain a repository of customer knowledge and always-on insights infrastructure (trackers, dashboards) so findings are accessible and actionable across the organization
Benefits
- Generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life
- Generous employee discount
- Access to exclusive sample sales
- Free executive coaching on-demand
- Paid volunteer days
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
