SR MANAGER CONSUMER INSIGHTS
About The Position
The Senior Manager, Consumer Insights is the champion of the customer and is responsible for delivering fact-based, actionable insights that inform strategic and tactical decision-making across The Home Depot Canada. This role leads a centralized insights function and a small team, leveraging qualitative and quantitative research methodologies to provide meaningful recommendations that influence business strategy, customer experience, marketing effectiveness, and growth opportunities. The incumbent partners closely with cross-functional leaders across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, and other business functions to develop a deep understanding of customers, competitors, and industry trends.
Requirements
- Relevant undergraduate degree, MBA, or equivalent post-secondary education.
- 7+ years of progressive experience in consumer insights, market research, customer analytics, or related fields on either the client or supplier side.
- Expertise in qualitative and quantitative research methodologies, analytics, and data synthesis.
- Experience leading, coaching, and developing a team in a research, insights, analytics, or related function.
- Experience with advertising testing, brand health tracking, concept testing, customer satisfaction, and usage & attitudes studies.
- Ability to fuse multiple sources of insights into clear strategic advice for senior leadership audiences.
- Strong analytical skills with the ability to translate data into actionable business recommendations.
- Experience using business intelligence and data visualization tools such as Tableau.
- Ability to communicate complex insights to diverse audiences, including senior leaders.
- Strong relationship management and influencing skills across all levels of the organization.
- Ability to manage multiple priorities and projects in a fast-paced environment.
- Entrepreneurial, proactive, and resourceful mindset.
Nice To Haves
- Retail industry experience considered an asset.
Responsibilities
- Lead the development and execution of customer research initiatives that generate actionable business insights.
- Leverage qualitative and quantitative methodologies to support customer segmentation, acquisition, loyalty, satisfaction, and category insights.
- Design, conduct, and oversee first-party research projects, including questionnaires, moderation, analysis, and reporting.
- Support innovation and strategic decision-making through concept testing, new product evaluations, and customer-focused research.
- Develop insights that influence long-term growth strategies and business priorities.
- Build strong partnerships across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, Legal, Learning, and other business functions.
- Provide thought leadership and customer-focused perspectives to support key business decisions.
- Communicate customer, market, and competitive insights to leaders and stakeholders across the organization.
- Partner with leaders to drive data-informed and customer-centered decision-making.
- Collaborate with U.S. counterparts to share knowledge, leverage resources, and align best practices.
- Lead, coach, and develop a high-performing Consumer Insights team.
- Foster a culture of collaboration, continuous learning, and professional growth.
- Contribute positively to the broader Marketing team through leadership, mentoring, and cross-functional collaboration.
- Manage the annual and monthly Consumer Insights budget, ensuring effective allocation of resources and investments.
- Select, onboard, manage, and evaluate external research agencies and vendor partners.
- Ensure the appropriate research methodologies, tools, and partners are utilized to deliver business value.
Benefits
- The pay range for this position is between $88,700.00 - $107,300.00
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
