Sr Manager, Consumer Engagement and Lifetime Value

Electrolux•Charlotte, NC

12d

About The Position

The Senior Manager of Consumer Engagement & Lifetime Value is responsible for designing and executing strategies that deepen consumer relationships and maximize their long-term value. This leader will identify and understand all consumer touchpoints post purchase of an appliance and develop and implement integrated marketing programs that enhance the ownership experience—spanning onboarding, driving, consumer consumable and accessories, extended warranties our branded service and repair, cross-sells and upgrades. They will be working with IT, Analytics, Marketing and the D2C channel lead to ensure we have the right data, offers and marketing channels to develop the company’s ecosystem strategy and maximize post-purchase revenue and satisfaction.

Requirements

Bachelor’s degree
At least 7 years of experience in consumer marketing, digital marketing or retention marketing
Experience working in the D2C space for a consumer brand
Ability to create programs from inception with experience in optimizing and scaling the successful programs
Excellent communication skills with strong verbal and written skills
Extremely organized and very detail-oriented
Ability to work collaboratively with others in marketing within a complex organization with a lot of stakeholders
Strong presentation and communication skills, with the ability to communicate to executives in a concise and effective manner.
Self-starter mindset with strong problem-solving skills and attention to detail.

Responsibilities

Lead the holistic customer communication strategy to drive growth, sales and consume satisfaction
Map all our consumer touchpoints post purchase and ensure all messaging in on-brand and consistent
Work with our IT and Analytics’ team to ensure we have all and can access all the data needed to build our CLV initiatives
Build a consumer segmentation strategy that delivers the right offers at the right time through the right channels
Oversee CRM and Lifecycle marketing programs, inclusive of email, direct mail, in-app and through our call center
Develop testing, personalization, and optimization initiatives to improve engagement, retention, and conversion
Increase conversion and retention for our subscription offerings
Partnering with our Analytics’ team to develop actionable dashboards and reports to drive positive growth in our CLV initiatives.
Influence senior leadership on loyalty and CRM strategies to embed customer lifetime value into enterprise priorities