Consumer Engagement Manager

Lilly • Helsinki, Stockholm County

3d • Hybrid

About The Position

The Consumer Engagement Manager is responsible for placing consumers at the center of our business by developing a deep understanding of their behaviours, attitudes, needs, and motivations. Through these insights, the role identifies key problems to solve, grounded in a clear understanding of the target audience and the “job to be done.” This enables the design and execution of impactful, relevant, and intuitive experiences that ultimately improve people’s lives.
Working in close partnership with brand teams and cross-functional stakeholders, the Consumer Engagement Manager will embed a strong consumer mindset across the organization and build sustainable capabilities by owning the execution. The role spans the Nordics, collaborating with the Nordics teams to deliver experiences aligned with the overall Nordic strategy, while driving consumer activation by motivating individuals to seek information and engage with healthcare professionals about prescription treatment options. In addition, the role is accountable for delivering scalable “start and stay” customer experience initiatives to support new patients throughout their journey.

Requirements

• Passion for Consumers: deep understanding of broad range of consumer research techniques, insight generation & using consumer research data to drive opportunities & clear action.
• Excellent campaign planning and execution skills: with proven experience in developing, localising, launching, and scaling campaigns across the Nordic markets to deliver strong impact. Demonstrated ability to lead end-to-end campaign delivery, including briefing, production, in-market execution, and ongoing performance tracking and optimization, with clear accountability for results.
• Cross-Functional Collaboration: The role requires a leader who can work effectively with various teams across functions to implement and embed new processes and capabilities, driving cross-functional understanding and adoption – driving towards deeper integration of the consumer voice in everything that we do, across all functional areas.
• Data-driven Decision Making: Utilize data analytics and insights to measure the performance of initiatives, identify areas for improvement, and make data-driven decisions.
• Leading edge Communication Skills: The candidate needs to effectively convey complex ideas, strategies, and expectations to diverse teams and stakeholders, ensuring alignment and understanding across the organization.
• Proven experience (5+ years) in consumer marketing, with a strong track record of end-to-end execution of campaigns and initiatives, from insight generation to in-market delivery and optimization
• Demonstrated ability to translate strategy into action, with a strong delivery mindset and clear ownership of delivering measurable outcomes.
• Strong experience in driving execution through agencies (media, creative, research), including briefing, managing, and optimizing performance
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously, ensure timely delivery, and adapt in a fast-paced environment
• High proficiency in data analysis and interpretation, with the ability to monitor performance, optimize in real-time, and drive continuous improvement
• In-depth knowledge of consumer insights, data, and planning tools, with the ability to turn insights into actionable plans and in-market activities
• Strong leadership and stakeholder management skills, with the ability to drive alignment and ensure execution across cross-functional teams
• Outstanding communication and interpersonal skills, with the ability to communicate clearly, influence decisions, and drive action
• Proven resilience and experience in driving and implementing consumer engagement transformation, preferably within a healthcare setting

Responsibilities

• Work with Northern European (NE) HUB Consumer Engagement Team and local brand teams to lead the development, localization, and evolution of patient disease state education (DSE) campaigns across a variety of channels (e.g., Print, Digital, Social, TV, Point of Care, live activation events).
• Build understanding of the consumer within Nordic markets through segmentation, personas, detailed consumer journeys and clear ecosystem.
• Own the planning, execution, and optimization of consumer campaigns & experiences across chosen & most relevant channels by Working closely with the media agency on the plan, Working closely the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact, Working closely with legal and regulatory to ensure all content is compliant, Working closely with the B2B team to identify partnerships & opportunities for experiences to drive improvements on the consumer journey.
• Working closely with BI&A, but ultimately responsible for KPIs, measurement, monitoring and optimisation of consumer campaigns to ensure continuous improvement.
• Work with internal cross-functional teams to drive capability, clarity, communication and own the execution of the consumer campaigns e.g. (Marketing, Market research, OCE, Sales, Medical Affairs, B2B, Legal) and external partners (Agency, Vendors).
• Partner to create and implement a robust measurement plan that includes marketing model analytics and relevant consumer brand tracking. This will require close collaboration with the NE HUB Customer Office and local business insights and analytics teams.
• Execute and implement display advertising, paid search, key digital content creation and partnerships, social media and implementing Accelerate Reach and Scale key capabilities and digital innovation pilots.
• Own and build consumer capability within the team by demonstrating processes, tools and techniques that put the consumer first.
• Bridge the gap between UK & Nordics consumer team by sharing best practice, learnings, experiences, tools, techniques, tests in order to build consumer alignment within the Hub.
• Monitor external environment and adjust accordingly.

Benefits

• Embracing diversity is at the core of our long-held value of respect for people.
• Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed