Sr. Manager, Commercial Strategy & Execution

Perrigo•Grand Rapids, MI

2d•Hybrid

About The Position

The Commercial Strategy Senior Manager is a high-impact individual contributor responsible for driving Perrigo’s growth across North America. This role owns the commercial strategy, translating brand and innovation plans into shopper-centric, omnichannel frameworks that drive market activation and deliver joint value creation with retail partners. This role also takes the lead on strategy development of the assigned category. Working cross-functionally with Sales, Marketing, Revenue Growth Management, and Shopper Marketing, this role ensures the strategies are tailored to customer formats, shopper missions, and channel dynamics. The position also supports the development of tactical plans and commercial tools that enable execution across key accounts.

Requirements

8+ years of experience in Sales or with Customers within CPG, retail; Marketing or Commercial Strategy experience is a plus.
Strong understanding of omnichannel dynamics and shopper behavior in both digital and traditional retail environments.
Proven ability to translate brand strategies into commercial plans and support execution across cross-functional teams.
Experience in customer-facing roles with a track record of joint business planning and value creation.
Strong analytical skills and commercial acumen with the ability to synthesize data into actionable insights.
Deep understanding of the North American retail landscape and executional levers within the healthcare category.

Responsibilities

Develop and execute the commercial strategy for assigned category, aligned to Perrigo’s self-care growth priorities.
Support the process to define where to play and what it takes to win for assigned category, translating strategic choices into actionable tactics, by channel, for the sales team.
Translate brand & innovation strategies into GTM plans across retail channels.
Integrate commercial strategy into annual planning and customer engagement models specific to these categories.
Assist in designing the commercial toolkit that enables Account Executive and Managers to deliver strategy and tactics effectively.
Prepare and deliver concept sells & trade materials for relevant initiatives.
Set clear commercial guidelines for trade spend investment, and collaborate with Account Managers to tailor category and brand plans to specific customer needs
Serve as the category expert, using insights to shape internal strategy and deliver results externally.
Develop external relationships with commercial and category contacts in line with corporate account plans.
Contribute to the development of best practices and playbooks that elevate execution across customers and channels.
Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
Ensure consistent deployment of commercial frameworks across priority customers and multiple categories.
Track and analyze sales fundamentals—including share of shelf, share of SKU, and display presence—and develop plans to improve.
Analyze in-store activity to understand ROI, and apply learnings to future initiatives.
Report performance of commercial initiatives to internal stakeholders, highlighting opportunities, barriers to success, and recommending course correction plans.
Develop strategies that improve in-process customer metrics for assigned category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).