Sr. Manager, Channel Partnerships

Betterment • New York City, NY

3d • Hybrid

About The Position

The Senior Manager, Channel Partnerships role will be vital in executing our partnerships go-to-market motion focused on co-selling and referral partners for our Betterment at Work business line. This role will own a partnership’s channel and be responsible for acquisition, contracting, onboarding, and enablement. The role will collaborate deeply with sales leadership, marketing, RevOps, legal and finance. This role is based in NYC.

Requirements

• 5–7+ years of experience in partnerships, channel sales, business development, or strategic alliances, ideally in B2B SaaS, fintech, retirement, payroll/HCM, benefits, or adjacent financial services.
• Proven success building referral and co-selling partnerships that generate qualified pipeline and closed revenue.
• Strong commercial operator who can own the partnership lifecycle end to end, from prospecting and contracting through onboarding, enablement, and growth.
• Confident relationship builder with executive presence and the ability to work effectively across partner organizations and internal cross-functional teams.
• Data-driven and organized, with strong judgment, prioritization skills, and fluency in pipeline management, forecasting, and Salesforce discipline.

Responsibilities

• Source, negotiate, and sign new channel partners in priority verticals for Betterment at Work.
• Build joint go-to-market plans with each partner, team mapping, referral paths, rep incentives, and success metrics.
• Lead partner activation after signature by coordinating onboarding, training, launch materials, and internal handoffs.
• Work directly with partner leaders and frontline reps to drive introductions, co-selling activity, and qualified pipeline.
• Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership.
• Support strategic deals by aligning pricing, approvals, and cross-functional execution with Sales, Marketing, RevOps, Legal, Finance, Product, and Compliance.
• Identify what is and is not working across the channel, and adjust messaging, enablement, and partner focus accordingly.
• Bring voice-of-partner and market feedback into the business to inform roadmap, positioning, and channel strategy.

Benefits

• medical, dental, and vision coverage
• life and AD&D insurance
• short- and long-term disability
• infertility support and WPATH-aligned transgender health benefits
• an Employee Assistance Program (EAP)
• transit benefits
• FSA and HSA options
• Equity for all employees, including new hire and refresher grants.
• Flexible paid time off
• paid parental leave
• a fully paid four-week sabbatical in your sixth year.
• Company-paid professional coaching for all employees.
• Day-one 401(k) match plus matching on qualified student loan payments.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed