Sr Manager- Channel Marketing

LG ElectronicsAlpharetta, GA

About The Position

LG Electronics is a global technology leader dedicated to creating innovative solutions for a better life, embodying its brand promise 'Life's Good'. With a history spanning over six decades and a presence in over 290 locations, LG offers a diverse portfolio including Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Their management philosophy, 'Jeong-do Management,' emphasizes high ethical standards and transparent operations, grounded in 'Customer-Value Creation' and 'People-Oriented Management'. LG fosters creativity, diversity, and integrity through an inclusive work environment, aiming to make Life Good for Everyone.

Requirements

  • 10+ years of marketing and/or communications experience, preferably in B2B or channel-driven industries.
  • Prior People management experience required.
  • Bachelor’s degree required.
  • Experience working with B2B channel partners such as distributors, manufacturer reps, and AECs (Architects, Engineers, Contractors).
  • Strong leadership presence with a positive attitude and high sense of accountability.
  • Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.
  • Demonstrated creativity and a track record of developing effective marketing content and partner enablement materials.
  • Excellent project management skills with strong communication and presentation capabilities.
  • Advanced analytical skills with high proficiency in Excel, PowerPoint, and Adobe Creative Suite.
  • Self-motivated, proactive, and able to work both independently and collaboratively.
  • Proven success with co-op/MDF, promotions, incentives, and through-channel marketing on scale.
  • Experience with PRM/partner portals, TCMA, CRM (e.g., Salesforce), and marketing automation (e.g., Marketo/Eloqua).
  • Strong analytical skills; proficiency with dashboarding/BI tools and POS/ship-through analysis.
  • Excellent stakeholder management; ability to simplify technical content for contractor audiences.

Nice To Haves

  • Advanced degree preferred.
  • Retail media experience preferred.
  • Big box retailer experience preferred (e.g., Home Depot, Lowe’s, Best Buy).

Responsibilities

  • Lead the strategy and execution of partner-facing marketing programs to drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts.
  • Own channel program design, including MDF/co-op, promotions, SPIFFs, and rebates.
  • Drive through-channel demand generation and partner enablement to accelerate growth for HVAC portfolios.
  • Partner closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share, and deliver measurable pipeline and revenue.
  • Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.
  • Develop joint business plans with priority distributors and rep agencies, setting goals, KPIs, and co-funded initiatives.
  • Segment partners and define benefits, incentives, and requirements to drive performance and loyalty.
  • Own MDF/co-op strategy, policy, claims, and budget governance, improving utilization and ROI.
  • Design seasonal promotions, SPIFFs, rebates, and bundle offers for new product introductions and base business, ensuring compliance.
  • Coordinate with Finance and Legal on eligibility rules, claims auditing, and tax/regulatory considerations.
  • Launch through-channel campaigns (email, paid/local digital, social, search, events) for partner activation.
  • Manage partner portal/PRM and TCMA platforms, including content syndication, ad funds, and campaign-in-a-box.
  • Deliver localizable assets such as counter flyers, landing pages, sell sheets, spec sheets, case studies, videos, and playbooks.
  • Drive contractor and distributor enablement through certification programs, webinars, and counter training.
  • Equip partners with sales tools like selectors, calculators, and configurators to speed quoting and close rates.
  • Align with Service and Tech Support to ensure a positive post-sale experience that reinforces brand loyalty.
  • Plan regional events, including Utility/energy conferences, roadshows, and counter days, to generate partner demand.
  • Provide market development kits for branch-level activations and local lead capture.
  • Build dashboards for MDF usage, campaign activation, MQL→SQL conversion, partner contribution, promo lift, and ROI.
  • Utilize POS/ship-through data, CRM, and marketing analytics to optimize mix, targeting, and offer design.
  • Conduct win/loss and voice-of-partner feedback loops to refine programs.
  • Lead and develop a team of channel marketers, coordinators, and/or agencies.
  • Influence cross-functionally with Sales Leaders, Product, Finance, Legal, and Marketing Ops to ensure on-time execution.
  • Manage agencies and vendors, enforcing brand and compliance standards across all partner-facing materials.

Benefits

  • No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
  • Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
  • Performance based Short-Term Incentives (varies by role).
  • Access to confidential mental health resources to help you and your loved ones improve your quality of life.
  • Personal fitness goal incentives.
  • Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
  • Group Rate Life and Disability Insurance.
  • Eligible for the relevant benefit programs offered through our partner agencies (for Temporary/Contractors).
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