Sr Manager- Channel Marketing

LG Electronics • Alpharetta, GA

22h

About The Position

LG Electronics is a global technology leader dedicated to creating innovative solutions for a better life, embodying its brand promise 'Life's Good'. With a history spanning over six decades and a presence in over 290 locations, LG offers a diverse portfolio including Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Their management philosophy, 'Jeong-do Management,' emphasizes high ethical standards and transparent operations, grounded in 'Customer-Value Creation' and 'People-Oriented Management'. LG fosters creativity, diversity, and integrity through an inclusive work environment, aiming to make Life Good for Everyone.

Requirements

• 10+ years of marketing and/or communications experience, preferably in B2B or channel-driven industries.
• Prior People management experience required.
• Bachelor’s degree required.
• Experience working with B2B channel partners such as distributors, manufacturer reps, and AECs (Architects, Engineers, Contractors).
• Strong leadership presence with a positive attitude and high sense of accountability.
• Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Demonstrated creativity and a track record of developing effective marketing content and partner enablement materials.
• Excellent project management skills with strong communication and presentation capabilities.
• Advanced analytical skills with high proficiency in Excel, PowerPoint, and Adobe Creative Suite.
• Self-motivated, proactive, and able to work both independently and collaboratively.
• Proven success with co-op/MDF, promotions, incentives, and through-channel marketing on scale.
• Experience with PRM/partner portals, TCMA, CRM (e.g., Salesforce), and marketing automation (e.g., Marketo/Eloqua).
• Strong analytical skills; proficiency with dashboarding/BI tools and POS/ship-through analysis.
• Excellent stakeholder management; ability to simplify technical content for contractor audiences.

Nice To Haves

• Advanced degree preferred.
• Retail media experience preferred.
• Big box retailer experience preferred (e.g., Home Depot, Lowe’s, Best Buy).

Responsibilities

• Lead the strategy and execution of partner-facing marketing programs to drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts.
• Own channel program design, including MDF/co-op, promotions, SPIFFs, and rebates.
• Drive through-channel demand generation and partner enablement to accelerate growth for HVAC portfolios.
• Partner closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share, and deliver measurable pipeline and revenue.
• Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.
• Develop joint business plans with priority distributors and rep agencies, setting goals, KPIs, and co-funded initiatives.
• Segment partners and define benefits, incentives, and requirements to drive performance and loyalty.
• Own MDF/co-op strategy, policy, claims, and budget governance, improving utilization and ROI.
• Design seasonal promotions, SPIFFs, rebates, and bundle offers for new product introductions and base business, ensuring compliance.
• Coordinate with Finance and Legal on eligibility rules, claims auditing, and tax/regulatory considerations.
• Launch through-channel campaigns (email, paid/local digital, social, search, events) for partner activation.
• Manage partner portal/PRM and TCMA platforms, including content syndication, ad funds, and campaign-in-a-box.
• Deliver localizable assets such as counter flyers, landing pages, sell sheets, spec sheets, case studies, videos, and playbooks.
• Drive contractor and distributor enablement through certification programs, webinars, and counter training.
• Equip partners with sales tools like selectors, calculators, and configurators to speed quoting and close rates.
• Align with Service and Tech Support to ensure a positive post-sale experience that reinforces brand loyalty.
• Plan regional events, including Utility/energy conferences, roadshows, and counter days, to generate partner demand.
• Provide market development kits for branch-level activations and local lead capture.
• Build dashboards for MDF usage, campaign activation, MQL→SQL conversion, partner contribution, promo lift, and ROI.
• Utilize POS/ship-through data, CRM, and marketing analytics to optimize mix, targeting, and offer design.
• Conduct win/loss and voice-of-partner feedback loops to refine programs.
• Lead and develop a team of channel marketers, coordinators, and/or agencies.
• Influence cross-functionally with Sales Leaders, Product, Finance, Legal, and Marketing Ops to ensure on-time execution.
• Manage agencies and vendors, enforcing brand and compliance standards across all partner-facing materials.

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life.
• Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.
• Eligible for the relevant benefit programs offered through our partner agencies (for Temporary/Contractors).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager