Sr Manager, Apparel, Accessories & Footwear Licensing

Mattel•El Segundo, CA

2d•$148,000 - $186,000•Onsite

About The Position

Lead licensing strategy and business development across Apparel, Accessories, Footwear, and strategic collaborations to expand Mattel's brands, audience, and revenue. Identify, pitch, secure, and execute licensing programs across Fashion and adjacent categories, as relevant. Build and manage high-impact licensing partnerships and collaborations from prospecting through execution. Lead and develop a high-performing team while fostering a collaborative, inclusive, and growth-oriented culture. Develop multi-year growth strategies that achieve short- and long-term revenue objectives across brands and categories. Identify whitespace opportunities and develop strategic partnerships through compelling pitches, deal negotiations, and innovative licensing programs. Partner with Retail Development to expand distribution opportunities while leveraging consumer, retail, and marketplace insights to identify emerging trends and growth opportunities. Lead cross-functional execution with Franchise, Creative, Retail Development, Marketing, Legal, Finance, and Licensees to deliver successful product launches and marketing programs. Analyze and summarize licensee forecasts by identifying change drivers, explaining material variances, and highlighting risks and growth opportunities. Partner with regional teams to align global strategy, scale successful programs, and manage market exclusivity. Build strong relationships with other key business units to accelerate program execution and unlock new business opportunities.

Requirements

10+ years experience in licensing and/or franchise management
Deep expertise across apparel, accessories, footwear, and the broader licensing landscape
Proven success negotiating licensing agreements with strong knowledge of contracts, royalties, and intellectual property rights
Strong analytical/category research and assessment skills
Proven team management and leadership skills
Collaborative, solutions-oriented leadership style
Excellent presentation, interpersonal, verbal, and written communication skills
Demonstrated ability to prioritize multiple complex initiatives in a fast-paced environment
A passion for storytelling, brands and the power of play
Demonstrates curiosity, continuous learning, and a growth mindset
In-office presence following Mattel’s current policy

Nice To Haves

MBA preferred but not required

Responsibilities

Lead licensing strategy and business development across Apparel, Accessories, Footwear, and strategic collaborations to expand Mattel's brands, audience, and revenue.
Identify, pitch, secure, and execute licensing programs across Fashion and adjacent categories, as relevant.
Build and manage high-impact licensing partnerships and collaborations from prospecting through execution.
Lead and develop a high-performing team while fostering a collaborative, inclusive, and growth-oriented culture.
Develop multi-year growth strategies that achieve short- and long-term revenue objectives across brands and categories.
Identify whitespace opportunities and develop strategic partnerships through compelling pitches, deal negotiations, and innovative licensing programs.
Partner with Retail Development to expand distribution opportunities while leveraging consumer, retail, and marketplace insights to identify emerging trends and growth opportunities.
Lead cross-functional execution with Franchise, Creative, Retail Development, Marketing, Legal, Finance, and Licensees to deliver successful product launches and marketing programs.
Analyze and summarize licensee forecasts by identifying change drivers, explaining material variances, and highlighting risks and growth opportunities.
Partner with regional teams to align global strategy, scale successful programs, and manage market exclusivity.
Build strong relationships with other key business units to accelerate program execution and unlock new business opportunities.