Sr. Manager, Advertising

Arthrex•Pelican Bay, FL

About The Position

The Senior Advertising Manager is a strategic partner to executive leadership and cross-functional teams, including product management, regulatory, and legal—to develop messaging and execute advertising for medical device products, ensuring messages are clear, compelling, and compliant. This role manages a high performing advertising team and translates complex clinical and technical information into audience appropriate messaging for health care professionals and patients. The Senior Advertising Manager aligns business objectives, brand strategy, and data driven insights to deliver measurable results across campaigns and product launches.

Requirements

Bachelor’s degree in marketing, advertising, communications, or a related field required
8+ years of successful progressive experience in advertising or integrated marketing, with at least 5 years in the medical device, med tech, or life sciences industry
Proven track record leading creative team
Demonstrated high-level experience developing successful advertising messaging and headline strategy from concept through execution
Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.
Excellent communication and stakeholder management and ability to present with confidence to cross-functional stakeholders
Proven ability to develop audience driven message strategies for clinicians, care teams, decision makers, and patients/caregivers.
Demonstrated success partnering with medical, legal, regulatory, and product teams to deliver compliant health care advertising while maintaining strategic intent and brand voice.

Nice To Haves

master’s degree (MBA or MS) preferred

Responsibilities

Lead and manage advertising team, fostering creativity, innovation, and accountability, and ensuring alignment with business and brand priorities.
Own workload planning and resource allocation across the advertising team, balancing capacity, timelines, and priorities across product launches, campaigns, and ongoing initiatives.
Establish and model best practices for compliant healthcare and medical device advertising, ensuring consistent standards in messaging quality, regulatory adherence, and execution excellence.
Establish and monitor KPIs for all advertising activities; provide executive-level reporting and insights to stakeholders.
Provide oversight and recommendations for advertising campaigns and placement.
Collaborate with creative teams and stakeholders to produce compelling advertising content including messaging and visuals.
Support messaging needs across disease education, product positioning, procedural adoption, and portfolio growth.
Apply deep understanding of health care audience segmentation to tailor messaging for clinicians, care teams, decision makers, and patients. Adapt tone, language, and value propositions to reflect clinical credibility, workflow needs, business value, and patient understanding.
Ensure messaging reflects health literacy best practices while maintaining scientific and clinical accuracy.
Translate complex clinical, technical, and scientific information into clear, compelling, and compliant advertising messages.
Partner closely with product teams, regulatory, legal, and compliance to ensure advertising messaging meets health care and medical device compliance standards.
Ensure alignment with FDA regulatory requirements, approved claims, indications for use, and fair balance considerations.