Sr Lifecycle Product Marketing Manager

Kaseya Careers

About The Position

Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio. This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you.

Requirements

8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS).
Experience driving adoption, retention, or expansion through data-driven programs.
Ability to translate product and usage data into lifecycle insights and interventions.

Nice To Haves

Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps.
Excellent copywriting skills and experience creating customer-facing, value-focused assets.
Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus.

Responsibilities

Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria.
Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases.
Improve time-to-value through automated, guided adoption programs.
Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline.
Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
Influence multi-product attach, expansion ARR, and renewal readiness.
Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products.
Build messaging frameworks that proactively reinforce value and risk mitigation.
Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.
Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps.
Identify friction points and partner with Product and PMM to prioritize improvements.
Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes.
Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.