Sr Lead, Shopper Consumer Insights
About The Position
The Sr. Lead, Shopper-Consumer Insights serves as a strategic thought partner, leading high-impact initiatives that shape brand, category, and channel strategies for a local Big Box retailer. This role is responsible for integrating advanced analytics, behavioral insights, and market trends to uncover growth opportunities. The Sr Lead may lead complex research programs and collaborate with senior stakeholders to embed shopper-centric thinking into business planning and execution. The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers with access to the best products available in the marketplace today. Join a growing organization where insights, strategy, and revenue growth intersect.
Requirements
- Bachelor’s degree
- 8 -10+ years’ experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields
- Experience working within retailer systems and datasets
- Strong understanding of syndicated data
- Strong understanding of shopper loyalty data, Greenfield
- Strong understanding of shopper, category, and market insights
- Proven ability to translate insights into commercial opportunity
- Strategic, entrepreneurial mindset
- Strong CPG and retail experience
- Proven analytical skills with the ability to interpret data, solve problems, and translate into action-oriented recommendations
- Proficiency developing brand and category growth plans and initiatives based on shopper and category trends
- Ability to lead a client through a customer-driven, shopper-based strategic planning and reporting against plan
- Demonstrated consulting and influence skills with retailers, clients, and peers
- Incorporates all available data sources including point-of-sale, scan, panel, shopper, and demographic data into a comprehensive solution
- Complete understanding and application of principles and practices of category management including assortment, pricing, promotion, shelving, and shopper insights
- Demonstrated ability to mentor and coach other associates and serve as a best practice resource
- Advanced proficiency in spreadsheet, document, and presentation software
- Intellectually curious, eager to problem solve, and a quick learner
- Well-organized with strong attention to detail and accuracy
- Deep experience with application of shopper panel data and geodemographic data sets
- Demonstrated ability to work with large datasets with strong analytical aptitude
- Ability to work independently in a fast-paced environment
- Ability to work effectively and collaboratively as part of a team
- Ability to confidently work with client, customer, and internal leadership
- Demonstrated ability to effectively prioritize business requests
- Creativity with a passion for building visually compelling presentations
- Strong written and verbal communication and interpersonal skills
- Strong work ethic and desire to succeed with minimal supervision
- Demonstrated forward-looking, strategic thinking ability
- Ability to lead a client through a customer-driven, shopper-based strategic category plan
Nice To Haves
- Category management is a plus
Responsibilities
- Leverages and transforms complex data sets into compelling and easy-to-understand visualizations and narratives
- Integrates scan, point-of-sale, panel, and geodemographic data with shopper data to create a comprehensive solution
- Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
- Works independently to solve complex problems
- Proactively applies experience and problem-solving skills to address complex business challenges and deliver solutions, enhancing the quality of deliverables across the team
- Manages multiple internal team projects and deliverables
- Directly manages a varying number of clients with mostly complex and strategic categories, relationships, and business requests and oversees a significant direct client portfolio
- Cultivates and maintains high-level relationships with client partners and key stakeholders acting as a trusted advisor
- Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
- Ensures that strategies and deliverables are aligned with clients’ goals and expectations
- Establishes regular touchpoint meetings with the retailer to share shopper trends and opportunities
- Actively identifies opportunities for upselling and cross-selling
- Creates insight-driven presentations with actionable tactics and strategies
- Uses secondary data sources to find answers and develop presentation depth
- Develops creative presentations focused on storytelling, flow, visualizations, headlines, and branding guidelines
- Proactively conducts secondary research to find answers and share solutions with clients and peers
- Actively participates in team building and best practice sharing to increase team effectiveness
- Serves as a reliable and consistent resource for mentoring peers and sharing expertise to foster team development
Benefits
- Competitive base salary with performance incentives
- Full‑Time Benefits (Medical, Dental, Vision, Life)
- 401(k) with company match
- Training and Career Development
- Generous Paid Time‑Off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
