Sr. Influencer Marketing Manager

Hasbro•Renton, WA

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! We are undergoing exciting and fast growth at Wizards and are looking for a driven Senior Influencer Marketing Manager to come join our influencer team for Magic: The Gathering! The ideal candidate is a proven Influencer Manager with strong passion for the Magic the Gathering brand and Community, fueled by prior experience in paid and organic influencer strategy and execution, collaborating with our internal and external business partners to build effective and scalable influencer vision and strategies to support our brand and campaign marketing efforts.

Requirements

6 years of hands-on influencer management and execution experience across all major social platforms including YouTube, Twitch, Instagram, Twitter, and TikTok, as well as experience managing, guiding and selecting agencies.
Proven track-record of positive collaboration with other business partners in a growing and evolving org.
Experience using influencer analytics platforms and extrapolating key and meaningful business highlights.
Comprehensive understanding of influencer marketing standards and rules of engagement.
Attention to detail and experience with keeping multiple moving pieces of a project on schedule.
Passion for games and empathy with influencers, creators, players, and the global gaming community.

Nice To Haves

A basic understanding of and experience with Magic’s products and communities is a plus!

Responsibilities

Develop, implement, and grow the strategy and vision for influencer and creator programs across our diverse portfolio of products to drive deeper, authentic connection with our community.
Develop and guide a meticulous and data-driven process in how we source, vet, negotiate and contract influencer content, while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services.
Track effectiveness of influencer campaigns and proactively utilize data-backed insights to inform future executions.
Oversee multiple campaigns, products, and brand influencer initiatives simultaneously.
Follow industry trends in an evolving influencer landscape, bringing innovation and solutions into Magic's overall influencer strategy.