Sr Analyst-Influencer Marketing

Lowe's Companies, Inc.•Mooresville, NC

2d•Onsite

About The Position

The Sr. Analyst, Influencer Marketing supports the execution and optimization of influencer and creator campaigns across Lowe's and third-party platforms. This role manages day-to-day campaign operations, including campaign setup, creator review, content approval, and performance tracking. This position is focused on high-volume campaign execution, ensuring influencer activations launch on time, meet platform requirements, and achieve campaign objectives. The Sr. Analyst partners cross-functionally with internal teams, external partners, and platform providers to deliver campaigns smoothly while maintaining quality, accuracy, and efficiency.

Requirements

Bachelor’s degree in Marketing, Digital, Communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
5 Years experience in marketing, media, or related experience
3 years of experience in digital marketing, influencer marketing, retail media, or campaign operations
Experience working within influencer platforms and networks (e.g., ShopMy, LTK, CreatorIQ) or similar ecosystems
Strong attention to detail and ability to manage multiple campaigns simultaneously
Ability to work cross-functionally and manage multiple stakeholders

Nice To Haves

Experience supporting retail media or paid influencer campaigns
Familiarity with affiliate and creator commerce platforms
Background working with agencies, creators, or platform partners

Responsibilities

Execute influencer campaign setup and provide ongoing campaign support as volume scales, ensuring accuracy and timely in-market delivery.
Manage and support high-volume campaign workflows, including trafficking, quality assurance, and platform coordination.
Review and approve creators for campaigns, ensuring alignment with campaign requirements and brand standards.
Support creator activation for opt-in campaigns, including communication, approvals, and troubleshooting.
Conduct content review for third-party (3P) influencer campaigns, ensuring approvals are completed on time and campaigns remain on schedule.
Coordinate assets, messaging, and deliverables for 3P ad packages, ensuring all components are executed correctly.
Monitor campaign pacing and performance, flagging issues and identifying opportunities for optimization.
Maintain campaign timelines and ensure all stakeholders are informed of status, risks, and deliverables.
Partner with internal teams and external platforms to ensure campaigns adhere to guidelines, specifications, and deadlines.
Support reporting efforts by gathering and organizing campaign performance data across platforms.
Assist in identifying process improvements to increase efficiency and scalability of influencer campaign execution.