Sr. Growth Specialist, Email Marketing

Lennar•Miami, FL

About The Position

Growth Specialist, Email Marketing We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your Future Lennar is looking for a Sr. Growth Specialist, Email Marketing to join our Marketing Team and lead the execution of scalable, automated email journeys that enhance customer engagement across all Lennar divisions nationally. The Sr. Growth Specialist, Email Marketing will design and manage automated workflows in Salesforce Marketing Cloud (SFMC), leveraging first-party data to personalize communications and segment audiences effectively. This role will ensure consistent execution of email strategies across divisions, monitor performance, and optimize campaigns to exceed key engagement and conversion metrics. The ideal candidate will have a growth-oriented mindset, constantly seeking opportunities to improve processes, enhance personalization, and deliver measurable results. They will also possess strong organizational skills and thrive in creating structure and efficiency within complex marketing ecosystems. A career with purpose. A career built on making dreams come true. A career built on building zero defect homes, cost management, and adherence to schedules.

Requirements

4-year degree in Marketing, Communications, Business or equivalent relevant experience required.
Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
Strong understanding of email marketing best practices, segmentation, and personalization strategies.
Ability to analyze and interpret campaign data to inform optimization decisions.
Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.
Proficiency in MS Excel, PowerPoint, and Word.
Possess exceptional communication and interpersonal skills with a strong ability to listen, communicate professionally in both written and verbal manner.
Ability to multi-task and effectively prioritize based on opportunity and risk.
Ability to anticipate work needs and follow through with minimum direction.

Responsibilities

Build, manage, and optimize automated customer journeys within Salesforce Marketing Cloud (SFMC).
Leverage first-party data to create personalized and segmented email campaigns that drive engagement with AMPscript.
Ensure consistent execution of email automation strategies across all divisions and business units.
Monitor and analyze campaign performance, providing actionable insights to improve deliverability, engagement, and conversion rates.
Collaborate with internal teams to maintain brand standards and compliance with email marketing best practices.
Continuously identify opportunities to enhance automation processes and scalability.

Benefits

Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.

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