Email Marketing Specialist

Southwestern Companies•Nashville, TN

2d•Hybrid

About The Position

The Email Marketing Specialist is responsible for owning and executing Southwestern Consulting’s email marketing strategy across the full customer lifecycle. This position plays a critical role in lead nurturing, client retention, product launches, and revenue enablement by delivering timely, relevant, and data-driven email communications. The Email Marketing Specialist will collaborate closely with Marketing, Sales, Product, and Customer Experience teams to verify email campaigns align with business objectives and deliver measurable results. This position reports to the Senior Director of Marketing and provides excellent customer service to team members and customers while demonstrating the company values and supporting the mission.

Requirements

Bachelor’s degree in marketing related field or equivalent work experience
3 years of experience in hands-on email marketing in a professional services environment
Advanced experience with HubSpot (or similar platforms such as Marketo, Pardot, or ActiveCampaign)
Strong working knowledge of Salesforce and CRM-driven segmentation
Proven expertise in building segmentation lists, workflows, and automation logic
Exceptional email copywriting skills with the ability to adapt tone for different audiences and objectives
Strong analytical skills with experience interpreting campaign performance and making data-driven decisions
High attention to detail with strong organizational and project management skills
Ability to manage multiple campaigns simultaneously while meeting deadlines
Collaborative mindset with the confidence to work cross-functionally and make strategic recommendations
Bachelor’s degree in marketing, business administration, or a related field
Advanced proficiency with Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook
Demonstrate expertise in digital marketing strategies, content development, and multi-channel campaign management
Strong strategic thinking and problem-solving skills with the ability to manage multiple projects and priorities in a fast-paced environment
Ability to work on multiple projects simultaneously while accomplishing daily tasks
Effective oral and written communication skills and excellent interpersonal skills
Attention to detail, critical thinker, and problem-solving skills
High standards for integrity, honesty, professionalism, and work ethic
Commitment to service excellence
Ability to work independently while demonstrating excellent organization and follow through
Demonstrate flexible and efficient time management and ability to prioritize workload
Self-directed with an ability and willingness to move with purpose and a strong sense of urgency
Self-motivated, positive, and enthusiastic
Self-starter with a strong desire to exceed expectations and capable of supporting a team
Willing to grow and be challenged
Attend training as requested

Nice To Haves

Experience supporting multiple brands, products, or business units within one organization
Familiarity with subscription models, memberships, or long-cycle nurture funnels
Experience working in a consulting, coaching, or professional development environment
Knowledge of email deliverability best practices and engagement scoring models

Responsibilities

Own the strategy, execution, and optimization of all email marketing campaigns across multiple business lines
Build, manage, and maintain advanced segmentation lists based on behavior, lifecycle stage, engagement, products, and CRM data
Develop and execute automated email workflows, nurture campaigns, and drip sequences within HubSpot or similar platforms
Write, edit, and optimize high-converting email copy aligned with brand voice, audience intent, and campaign goals
Collaborate with Salesforce administrators to ensure accurate data syncing, list integrity, and lifecycle tracking
Partner with Product, Sales, and Customer Success teams to support launches, promotions, renewals, and retention efforts
Monitor email performance metrics including open rates, click-through rates, conversions, and engagement scores
Analyze performance metrics and campaign results to provide actionable insights and recommendations for continuous improvement
Conduct A/B testing on subject lines, content, CTAs, and send timing to continuously improve performance
Maintain email compliance best practices (CAN-SPAM, GDPR, opt-in management, and deliverability standards)
Document processes, workflows, and best practices to support scalability and consistency
Coordinate with internal stakeholders, including sales, product development, and operations teams, to integrate marketing strategies and deliver cohesive campaigns
Establish and maintain strong relationships with external partners, vendors, and industry influencers to support marketing initiatives and leverage new opportunities
Ensure that all marketing materials and communications are on-brand, consistent, and effectively support the company's strategic goals
Perform other duties as assigned