Marketing Technology Specialist- Email

Goodwin•Boston, MA

About The Position

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do. Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers. We are seeking an experienced and detail-oriented Email Marketing Technology Specialist to join our dynamic Marketing team at Goodwin, a top-ranked global 50 law firm. You’ll work closely with cross-functional team members to execute and deliver email marketing campaigns and content to our audiences’ inboxes, track performance, and contribute to the continuous improvement and growth of our digital marketing efforts. Using your skills and experience, you will support initiatives to plan, develop, and optimize our email marketing content to generate engagement and drive traffic to our website, ensuring alignment with marketing objectives and best practices across device types and platforms. The ideal candidate has a knowledgeable background in, and understands the technical application of, multi-channel marketing campaigns, is quick to pick up new marketing platforms, has a keen eye for detail, and thrives in a fast-paced, collaborative environment.

Requirements

4+ years of professional work experience in email marketing or equivalent role; experience working with professional services firms a plus.
Bachelor’s degree in marketing, business administration, related field or equivalent experience.
Strong technical knowledge of enterprise-level email marketing platforms (e.g., Microsoft Dynamics, Vuture, Constant Contact, Salesforce Marketing Cloud, Marketo, or Pardot).
Strong knowledge of email and general digital marketing best practices.
Working knowledge of HTML/CSS for email.
Experience within workflow management tools (e.g., Workfront, Trello, Asana, Gira, etc.)
Proficiency in Microsoft Office suite, with the ability to organize, analyze, and manage data to support email marketing initiatives.
Demonstrated command of grammar, spelling, and language usage, along with a strong understanding of standard business correspondence and formatting conventions.
Consistently applies a high level of attention to detail, with a strong focus on accuracy, quality, and brand consistency across all communications.
Communicates clearly and effectively, both verbally and in writing, with the ability to tailor messaging to different audiences and objectives as needed.
A motivated self-starter and quick learner who combines independence with creativity, reliability, and a strong sense of ownership over assigned work.
Effectively prioritizes workload and manages multiple projects and deadlines simultaneously, maintaining productivity with minimal supervision.
Builds and maintains strong working relationships with legal and business colleagues.
Thrives in a fast-paced, collaborative environment, contributing positively to team dynamics while remaining flexible and solution-focused.
Adapts readily to new technologies and platforms, applying them thoughtfully and creatively to enhance efficiency and marketing effectiveness.
Occasional travel to other offices.

Nice To Haves

Experience in marketing/business development and business intelligence reporting tools (e.g., Tableau, Power BI) is a plus.

Responsibilities

Oversee the creation, QA, and timely deployment of email campaigns, including newsletters and event invitations, using Microsoft Dynamics Customer Insights – Journeys and Cvent.
Partner with the Email Marketing Technology Manager to develop automated workflows that streamline campaign execution and improve team efficiency.
Collaborate with outsourced email production resources (contractors) to support the day-to-day request queue and provide guidance on email best practices, campaign creation, and execution.
Manage and partially own the email request queue, coordinating with external contractors to ensure campaigns are completed in a timely and professional manner.
Ensure email campaigns adhere to brand, legal, and compliance standards, including reviewing and guiding external contractors on campaign build, deployment, and follow-up.
Optimize campaign performance through testing, personalization, and list segmentation, in close collaboration with the Email Marketing Technology Manager and Marketing Strategy team members.
Maintain ongoing documentation of evolving email best practices, updating internal guides as Microsoft rolls out new features within the Customer Insights – Journeys platform.
Partner with the Dynamics CRM team on email-related initiatives, including consent management and international regulations (e.g. GDPR), cross-platform contact syncing, and marketing list and segment creation and maintenance.
Collaborate with Marketing Strategy, Operations, and Technology teams on campaign planning, development, execution, reporting, and optimization.