Email Marketing Specialist

Bectran • Schaumburg, IL

1d • $55,000 - $60,000

About The Position

Bectran is seeking a highly motivated and data-driven Email Marketing Specialist to grow pipeline and accelerate customer acquisition through high-performing email and lifecycle marketing programs. This role owns the day-to-day planning, execution, and optimization of email campaigns and automated nurture journeys, with a strong focus on marketing automation, segmentation, and performance analysis.

Requirements

• Bachelor's degree in marketing, communications, or related field
• 2-4 years of experience in email marketing or demand generation (B2B SaaS experience preferred)
• Proven ability to build and execute email campaigns end-to-end, including segmentation and basic automation.
• Strong analytical skills and comfort working with campaign performance data
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, deadlines, and stakeholders
• Familiarity with multi-channel campaign execution (email, SEM, paid digital, content-driven campaigns)
• Hands-on experience with email and marketing automation platforms

Responsibilities

• Plan, build, and optimize email marketing programs, including newsletters, lead generation/nurture, product education, and lifecycle campaigns.
• Translate campaign strategy into executable email calendars, audiences, workflows, and launch schedules.
• Build and maintain marketing automation workflows, including segmentation, routing, and basic lead scoring to support effective nurturing.
• Partner with internal stakeholders on campaign assets (email copy, landing pages, CTAs, and supporting content) to ensure messaging is accurate, on-brand, and conversion-oriented.
• Monitor and report on email performance (deliverability, open rate, CTR, conversion rate, pipeline influence), and identify opportunities to improve results.

Benefits

• 100% paid medical coverage through United Healthcare (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through MetLife.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees