Email Marketing Specialist

Margaritaville at Sea•Orlando, FL

2d•Onsite

About The Position

At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here! Margaritaville is looking for an Email/SMS Marketing Specialist to help us connect with our guests and fans through thoughtful, well-crafted email campaigns. In this role, you’ll support our marketing team by managing email/SMS communications that drive interest, engagement, and bookings across our ships. You’ll write and build emails, set up automation workflows, and use data to improve performance—all while keeping the Margaritaville spirit front and center.

Requirements

3+ years of experience in email/SMS marketing, marketing automation, or digital marketing
Hands-on experience with HubSpot or similar marketing automation platforms
Strong copywriting skills with a focus on conversion, clarity, and brand voice
Proven ability to build and optimize email campaigns, nurture sequences, and newsletters
Solid understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability
Familiarity with email compliance regulations (CAN-SPAM, GDPR, etc.)
Analytical mindset with experience using data to drive decisions and improve performance
Comfortable working cross-functionally with content, design, product, and sales teams
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment
Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Nice To Haves

Experience managing large contact databases and implementing lead scoring models is a plus

Responsibilities

Campaign Execution & Automation: Design, build, and manage sophisticated email/SMS campaigns and automated nurture sequences using HubSpot.
Promotional Campaigns: Create and optimize sales emails/SMS for major promotions including Black Friday, New Year’s, 4th of July, and other seasonal events.
Copywriting & Conversion Optimization: Write clear, compelling copy for emails/SMS, subject lines, CTAs, and landing pages that drive engagement and conversions.
Segmentation & Personalization: Manage and segment our customer database to deliver highly targeted and relevant email/SMS communications.
Technical Expertise: Serve as the HubSpot expert for email/SMS workflows, ensuring data integrity, system integration, and adherence to best practices.
Compliance & Deliverability: Ensure all campaigns comply with email/SMS marketing laws (CAN-SPAM, GDPR, etc.), maintain high deliverability rates, and troubleshoot issues as needed.
Cross-Team Collaboration: Work closely with Marketing and Digital and Data teams to ensure a cohesive customer experience across channels.

Benefits

Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
401(k) plan that includes a company match
Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

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