Marketing Specialist, Email

Goodwill NCW Jobs • Menasha, WI

6d • Onsite

About The Position

Goodwill NCW is a nonprofit organization with 28 retail stores across north-central Wisconsin. We are proud of the life-transforming impact we make in our communities and to our planet with the help of our donors and shoppers. Together, we bring our values to life, power our mission of elevating people by eliminating barriers to employment and transform lives through skill building for sustained employment and improved financial stability. Our unwavering commitment to addressing the unique needs of our communities drives us to continuously evolve. What You’ll Get To Do: Drives innovation and execution across email marketing communications, including but not limited to A/B testing, personalization, dynamic messaging and staying up to date with the latest industry trends and standards. Creates engaging email content to support retail, mission, employment branding/recruitment initiatives. Creates and maintains email and SMS/text messaging marketing calendar. Manages CRM and data (API) integration with marketing platform, data warehouse/POS and partners with IT on data hygiene. Develops and maintains loyalty program and promotional marketing automation workflows. Supports gala and other event communications to align with messaging and objectives. Ensures all activities have measurable goals in place and report on results and key learnings. Provides support for landing page content development. Tracks content/promotional performance using analytics tools to identify what’s successful and areas for improvement. Assists with marketing initiatives that support the growth and position of Goodwill NCW within the communities we serve. Provides administrative support, including but not limited to Good Points loyalty issues. Other duties as assigned.

Requirements

• Bachelor’s degree in related field preferred.
• 1+ year(s) of relevant experience as a content marketer, writer or brand marketing is preferred.
• Excellent analytical, data gathering and strategic thinking skills.
• Experience with data management and email marketing programs such as Active Campaign or HubSpot.
• Excellent time management and prioritization skills and the ability to work through multiple tasks simultaneously under time constraints.
• Excellent communication, customer service and attention to detail.
• At least an intermediate level of competency with Word, Excel, PowerPoint, SharePoint and Outlook.
• A valid driver’s license with an acceptable driving record and the ability to travel to other locations are required.

Responsibilities

• Drives innovation and execution across email marketing communications, including but not limited to A/B testing, personalization, dynamic messaging and staying up to date with the latest industry trends and standards.
• Creates engaging email content to support retail, mission, employment branding/recruitment initiatives.
• Creates and maintains email and SMS/text messaging marketing calendar.
• Manages CRM and data (API) integration with marketing platform, data warehouse/POS and partners with IT on data hygiene.
• Develops and maintains loyalty program and promotional marketing automation workflows.
• Supports gala and other event communications to align with messaging and objectives.
• Ensures all activities have measurable goals in place and report on results and key learnings.
• Provides support for landing page content development.
• Tracks content/promotional performance using analytics tools to identify what’s successful and areas for improvement.
• Assists with marketing initiatives that support the growth and position of Goodwill NCW within the communities we serve.
• Provides administrative support, including but not limited to Good Points loyalty issues.
• Other duties as assigned.

Benefits

• We are proud to offer a competitive and comprehensive benefits package to support your well-being, work-life balance, and long-term growth as a valued member of our team. For more information visit: https://goodwillncw.org/jobs/

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees