Sr. Growth Specialist, Email Marketing
About The Position
Lennar is looking for a Sr. Growth Specialist, Email Marketing to join our Marketing Team and lead the execution of scalable, automated email journeys that enhance customer engagement across all Lennar divisions nationally. The Sr. Growth Specialist, Email Marketing will design and manage automated workflows in Salesforce Marketing Cloud (SFMC), leveraging first-party data to personalize communications and segment audiences effectively. This role will ensure consistent execution of email strategies across divisions, monitor performance, and optimize campaigns to exceed key engagement and conversion metrics. The ideal candidate will have a growth-oriented mindset, constantly seeking opportunities to improve processes, enhance personalization, and deliver measurable results. They will also possess strong organizational skills and thrive in creating structure and efficiency within complex marketing ecosystems. A career with purpose. A career built on making dreams come true. A career built on building zero defect homes, cost management, and adherence to schedules.
Requirements
- 4-year degree in Marketing, Communications, Business or equivalent relevant experience required.
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
- Strong understanding of email marketing best practices, segmentation, and personalization strategies.
- Ability to analyze and interpret campaign data to inform optimization decisions.
- Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.
- Proficiency in MS Excel, PowerPoint, and Word.
- Possess exceptional communication and interpersonal skills with a strong ability to listen, communicate professionally in both written and verbal manner.
- Ability to multi-task and effectively prioritize based on opportunity and risk.
- Ability to anticipate work needs and follow through with minimum direction.
Responsibilities
- Build, manage, and optimize automated customer journeys within Salesforce Marketing Cloud (SFMC).
- Leverage first-party data to create personalized and segmented email campaigns that drive engagement with AMPscript.
- Ensure consistent execution of email automation strategies across all divisions and business units.
- Monitor and analyze campaign performance, providing actionable insights to improve deliverability, engagement, and conversion rates.
- Collaborate with internal teams to maintain brand standards and compliance with email marketing best practices.
- Continuously identify opportunities to enhance automation processes and scalability.
Benefits
- robust health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- up to $30,000 in Adoption Assistance
- up to three weeks of vacation annually
- generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- significant Home Purchase Discounts
- Everyone’s Included Day
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
