Sr. Growth Marketing Manager
About The Position
As Wisetack continues to scale rapidly in home services financing, we’re ready to invest in a dedicated leader to accelerate funnel growth.This is our first-ever Growth Marketing role. It’s your chance to define the function, shape our strategy, and build the systems that drive sustainable growth. You’ll be a builder, defining what success looks like and how we operate. The role is responsible for crafting lead gen strategy, owning funnel growth, scaling merchant acquisition, optimizing CAC, and leading experimentation across channels. The role does not currently have any direct reports.
Requirements
- 7+ years in growth or demand generation roles, ideally in a fast-paced environment
- Bachelor’s degree or equivalent professional experience
- A hands-on approach to building, executing, and measuring paid and organic campaigns
- A strong work ethic, positive attitude, and team-first mentality
Nice To Haves
- Leadership or mentorship experience
- Experience marketing to SMBs
- Experience in startup or high-growth settings; you’re comfortable with ambiguity and speed
Responsibilities
- Define and execute growth strategies that drive merchant acquisition, activation, and retention
- Own the acquisition funnel end-to-end, optimizing CAC, conversion, and activation
- Lead small, fast, data-driven experiments across paid, organic, partner, lifecycle, and referral channels
- Partner with the Sales Development Representative team (which reports to marketing) to build out ABM (account based marketing) campaigns to win the largest enterprise merchants and help us move up market
- Partner cross-functionally with Sales, Account Management, RevOps, and Analytics to optimize user journeys
- Build and manage dashboards and reporting frameworks (HubSpot, Salesforce, Google Analytics, SalesLoft)
- Establish playbooks and frameworks for experimentation; communicate outcomes broadly across the company
- Stay on top of emerging martech and trends relevant to the home services ecosystem
- Model energy, focus, and accountability; you set the standard for getting things done well
Benefits
- The range of base salary for the position is between $133,300-$186,600 plus equity, and benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
