Sr Director, Growth Marketing
About The Position
We’re looking for a strategic, data-driven, and innovative Sr Director of Growth Marketing to lead our paid acquisition efforts across digital and offline channels. This leader will own the strategy, execution, and optimization of our paid media programs to drive efficient customer acquisition, remarketing, and cross-sell programs that drive revenue growth. You’ll lead a high-performing team of channel experts and collaborate cross-functionally with analytics, finance, creative, and product marketing to scale LendingClub’s member base while maximizing ROI. You’ll work closely with Product, Data, Brand, and Marketing teams to drive cross-functional alignment and impact.
Requirements
- 12+ years of experience in paid acquisition or growth marketing, with at least 8 years in a leadership role
- Proven success scaling paid media programs in a B2C environment; fintech or financial services experience strongly preferred
- Deep understanding of performance marketing metrics (CAC, LTV, ROAS, payback) and media measurement methodologies (MMM, MTA, geo-holdouts)
- Experience managing both digital and traditional media channels
- Strong analytical acumen and comfort working with data science, finance, and analytics teams
- Excellent leadership, communication, and cross-functional collaboration skills
- Bachelor’s degree or higher in Marketing or related field; or equivalent work experience
Responsibilities
- Own and optimize a multi-million dollar paid media budget across channels including paid search, paid social, programmatic, and offline (TV, audio, direct mail , etc )
- Develop and execute a robust experimentation roadmap to test new channels, creatives, and audience strategies
- Build and refine bottom-up forecasts and performance scenarios in partnership with Finance and Analytics
- Lead and mentor a team of paid media managers and agency partners, fostering a culture of performance, learning, and innovation
- Implement advanced measurement frameworks including smart bidding, MMM, MTA, and data clean rooms to improve attribution and decision-making.
- Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization
- Stay ahead of trends in media, martech , and consumer behavior to identify new growth opportunities
Benefits
- medical, dental and vision plans for employees and their families
- 401(k) match
- health and wellness programs
- flexible time off policies for salaried employees
- up to 16 weeks paid parental leave
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
