Director, Growth Marketing

Thrive Causemetics•Los Angeles, CA

1d•$165,000 - $175,000•Onsite

About The Position

Thrive Causemetics is Bigger Than Beauty™: an independent, female-owned beauty brand that creates high-performance vegan cosmetics while giving back to communities in need. Through our Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.We ’re passionate about creating a positive, collaborative workplace where every team member’s voice matters. At Thrive Causemetics, we foster innovation, prioritize wellness, and work together to achieve ambitious goals in a dynamic and fast-paced environment. Thrive Causemetics is seeking a strategic, results-driven Growth Marketing Director to lead our customer acquisition and performance marketing initiatives across Paid Search, Paid Social, Affiliate, Podcast, and Amazon. In this high-impact leadership role, you will oversee the strategy, execution, and optimization of multiple channels—driving measurable growth and maximizing return on ad spend. You will lead a team of talented marketers while collaborating cross-functionally to ensure our marketing efforts support and scale with overall business objectives. This position reports to the VP of Growth Marketing and is ideal for a leader with extensive experience scaling omnichannel growth strategies for DTC eCommerce brands.

Requirements

Experience: 10+ years of performance marketing experience in DTC eCommerce, with proven success scaling Paid Social, Paid Search, Affiliate, Podcast, and/or Amazon channels. Proven success in managing and scaling large budgets.
Leadership: Track record of building and leading high-performing teams, with the ability to mentor, inspire, and grow talent.
Strategic + Analytical Thinking: Ability to connect data-driven insights to broader strategic goals, balancing performance metrics with creative excellence.
Analytical Expertise: Deep proficiency in analyzing multi-channel performance data, identifying trends, and making informed decisions that optimize results.
Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
Passion for Innovation: Enthusiasm for testing, learning, and leveraging new tools, platforms, and partnerships to drive growth.
Cultural Fit: Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work.

Responsibilities

Develop and Own Strategy: Design and execute integrated growth marketing strategies across Paid Search, Paid Social, Affiliate, Podcast, and Amazon to drive customer acquisition and maximize ROAS.
Lead a High-Performing Team: Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development.
Budget Ownership: Manage and optimize large-scale budgets across all growth channels, ensuring efficient allocation and a balance between short-term performance and long-term growth.
Collaborate Cross-Functionally: Partner with Creative, Analytics, CRM, and Ecommerce teams to align channel strategies with overall brand and business goals.
Creative + Messaging Oversight: Guide creative and content development tailored to each channel, ensuring assets resonate with target audiences and reflect the brand’s voice.
Performance Analysis: Establish a unified reporting framework across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.
Channel Innovation: Identify and test emerging platforms, partnerships, and acquisition opportunities—including new ad formats, affiliate partnerships, podcast sponsorships, and Amazon innovations.
Drive Experimentation: Continuously test campaigns, messaging, promotions, and creative formats to fuel channel performance and maintain a competitive edge.