Sr. Director, Marketing & Growth Solutions

The Institute of Internal Auditors Inc•Lake Mary, FL

14h•Hybrid

About The Position

The Senior Director of Marketing and Growth Solutions is responsible for leading integrated marketing strategies that drive customer acquisition, engagement, and revenue growth. This role partners closely with cross-functional teams to translate business objectives into scalable, data-driven marketing solutions across channels and customer services. The Senior Director provides strategic direction while maintains strong execution oversight, leveraging analytics, experimentation, and innovation to optimize performance and deliver measurable growth outcomes. This role leads high-performing teams and ensures alignment between marketing initiatives and broader business goals.

Requirements

Typically, 10+ years related experience is required.
Bachelor’s degree required; Masters/MBA preferred.
Industry specific credential preferred.
Translates organizational and departmental strategy into actionable plans and measurable outcomes.
Leads complex initiatives from concept through execution.
Balances strategic thinking with hands-on execution.
Deep expertise within marketing discipline(s) relevant to the role (e.g., demand generation, brand, digital, and product marketing).
Applies best practices and industry trends to improve performance and outcomes.
Serves as subject matter expert and trusted advisor to leadership.
Uses data, insights, and performance metrics to guide priorities and optimize results.
Makes informed recommendations supported by analysis and business impact.
Communicates complex issue, strategies and changes effectively and helps team(s) understand, engage and contribute meaningfully to organization wide objectives.
Presents critical business information to internal and external groups.
Interaction with members, students, committees, task forces, state bodies, etc.
Displays diplomacy & tact in representing The IIA & profession.
Speaks to large groups on wide range of topics.
Evaluates key business & organizational challenges with some assessment of cross-functional impact.
Identifies and resolves complex technical, operational, and organizational problems and solutions require judgement based and application of existing and new solutions and concepts.
Requires broad and comprehensive understanding on different business processes, theories and practices.
Applies broad business knowledge to drive financial and operational performance across team(s).
Key Skills: industry knowledge, public speaking, leadership skills, talent management, strategic thinking, problem solving, negotiating, consulting, budget, communication.
Expert ability to work in a computerized environment with knowledge of Microsoft Office products.

Nice To Haves

Masters/MBA preferred.
Industry specific credential preferred.

Responsibilities

Serve as the organization’s senior marketing thought leader, setting vision for modern, data-driven, AI-enabled, omnichannel marketing.
Develop enterprise-wide marketing strategies that strengthen brand relevance, accelerate membership growth, and increase product adoption.
Act as a strategic advisor to executive leadership, providing insights on market dynamics, member behavior, competitive threats, and growth opportunities.
Lead the transformation of marketing practices from traditional channel execution to a unified, insight-driven, design-led marketing ecosystem.
Champion innovation, introducing new methodologies, technologies, and frameworks that elevate the sophistication and impact of marketing operations.
Drive adoption of AI tools and models across marketing, including segmentation, predictive analytics, content generation, personalization, and journey orchestration.
Translate marketing data science outputs (propensity models, churn scores, product adoption insights) into actionable programs and account strategies.
Define requirements for data integration, attribution, and measurement frameworks, ensuring marketing decisions are grounded in analytics and experimentation.
Oversee development of marketing performance dashboards, enabling real-time visibility into campaign ROI, funnel metrics, and segment-level behavior.
Ensure AI and machine learning models are leveraged responsibly, ethically, and in accordance with member privacy and organizational standards.
Lead the organization’s marketing creative strategy, ensuring agency-level quality, modern visual identity, and best-in-class storytelling.
Architect and oversee high-impact campaigns using agency-grade methodologies (briefing, creative exploration, copy + design development, iterative testing, multichannel rollout).
Ensure marketing programs are insight-led, with clear audience targets, value propositions, message hierarchies, and expected outcomes.
Champion high standards of creative excellence, collaborating with brand and creative services to elevate design, photography, video, and UX-driven digital assets.
Establish a structured creative and campaign development process, integrating research, data, experimentation, and rapid prototyping.
Lead development of growth strategies across membership, certifications, learning products, events, and enterprise/group offerings.
Partner with product and membership teams to align marketing programs with persona-driven insights, segmentation, and lifecycle strategies.
Oversee development of “growth plays” and solution bundles, packaging membership benefits and products to solve organizational customer needs.
Guide pricing, offer testing, cross-sell, and upsell strategies, ensuring marketing programs support revenue optimization and LTV expansion.
Identify new markets, vertical opportunities, and prospect segments, driving outreach and go-to-market strategies for each.
Lead and mentor a team of account managers, ensuring they act as strategic marketing advisors to internal partners and external organizational clients.
Define account management frameworks that incorporate data insights, renewal likelihood, product engagement, and organizational-level marketing opportunities.
Ensure account teams leverage marketing data science and creative assets, delivering integrated, high-performing marketing programs to their partners.
Cultivate relationships with key organizational clients, chapter leaders, enterprise customers, and internal stakeholders to advance growth priorities.
Establish operating rhythms, including business reviews, performance check-ins, insight briefings, and campaign planning sessions to ensure alignment and accountability.