Roark Sr. Graphic Designer

OluKai-Kaenon-melin-Roark•Irvine, CA

4d•$80,000 - $100,000•Hybrid

About The Position

Roark is seeking a Senior Graphic Designer with a progressive, concept-driven design background to shape the brand's digital presence. This role involves storytelling, typography, photography, and execution across digital and social platforms, requiring a digital-first mentality and a connection to outdoor adventure culture (surfing, trail running, climbing, snow sports). The designer will collaborate with creative leadership, marketing, product, and content teams to ensure Roark's visual language is consistent, authentic, progressive, and commercial across digital touchpoints, from planning and photoshoots to refining layouts.

Requirements

5+ years of graphic design experience, with a strong focus on digital
An outstanding portfolio showcasing digital design work — social content, campaigns, web, email, and/or ads
Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
Ability to produce photoshoots following a brief and company goals
Experience with motion design and animation (After Effects a plus)
Ability to work at a rapid pace delivering 5+ emails, ad sets and site updates weekly
Solid understanding of digital platform specs and best practices (Meta, TikTok, YouTube, email, etc.)
Ability to work within a brand system while still bringing fresh, creative thinking
Strong communication skills and a collaborative spirit — you give and receive feedback well
Highly organized, self-directed, and comfortable managing a high volume of work
A genuine passion for the outdoors, travel, surf, or adventure culture — you understand the Roark customer because you are one (or at least aspire to be)

Nice To Haves

Bachelor Degree in related field preferred
Ability to shoot both product and lifestyle photos a plus

Responsibilities

Design digital-first creative across social media paid advertising, email campaigns, landing pages, e-commerce assets, and social media
Collaborate with the Art Director to develop seasonal campaign and hero franchise product concepts and execute them with precision and brand consistency
Translate brand strategy and creative briefs into compelling, on-brand visual work
Partner with the marketing and merchandising teams to support product launches, promotions, and storytelling moments
Maintain and evolve Roark's visual identity across all digital touchpoints
Create motion graphics and animated assets for social and paid channels
Manage multiple projects simultaneously, hitting deadlines without compromising quality
Re-coloring and sizing of photography both product and lifestyle following the specs of different platforms
Organization of final assets for distribution to brand partners
Organization of all photo and video assets
Stay current on design trends, digital platform specs, and emerging creative formats
Contribute ideas in creative reviews and bring a strong point of view to the table

Benefits

Complimentary chef prepared breakfast and lunch provided Monday - Thursday
Generous product gift program and all brand discounts
Company bonus program
5 year and 10 year Milestone Anniversary travel gifts
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance in accordance with plan guidelines
401k with employer match in accordance with plan guidelines
15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
Paid beach and giveback days, bi-annual team building events and other in-person celebrations
Work with talented and great people who share a love of Roark
Dog friendly office