Sr Graphic Designer & Content Producer

Hilton Grand Vacations•Orlando, FL

About The Position

This exciting role sits within the Branding & Creative team and serves as the lead creative designer responsible for developing high-performing visual content across all Hilton Grand Vacations paid and organic social media channels. This role is responsible for concepting, designing, and producing engaging social-first creative that strengthens brand awareness, drives audience engagement and business results while maintaining brand standards. The ideal candidate is both a skilled graphic designer and multimedia storyteller, capable of translating marketing and brand strategy into high-performing static graphics, animated content, and short-form videos optimized for today's social landscape. This individual stays ahead of emerging social trends, understands channel-specific best practices, and brings a strong portfolio demonstrating expertise in visual design, motion graphics, and video production within a social landscape.

Requirements

Bachelor's degree in Graphic Design, Visual Communications, Digital Media, Marketing, Fine Arts, or related field, or equivalent professional experience.
7-10 years of professional experience in social media graphic design, content creation, and video production.
Proven experience creating social-first creative content for consumer-facing brands.
Advanced proficiency in Adobe Creative Cloud, including: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
Experience with motion graphics, animation, and video editing software.
Strong understanding of social media platforms, content formats, and audience behaviors.
Demonstrated ability to create content optimized for both organic and paid social campaigns.
Exceptional typography, layout, color, composition, and visual storytelling skills.
Strong project management and organizational capabilities.
Excellent communication and collaboration skills.
Expert-level graphic design and visual communication skills
Strong motion graphics and animation capabilities
Advanced video editing and post-production expertise
Social-first creative thinking and storytelling
Creative concept development
Brand stewardship and consistency
Trend awareness and cultural fluency
Strategic problem-solving
Ability to balance creativity with business objectives
Strong attention to detail and quality control
Effective presentation and stakeholder management skills
Ability to thrive in a collaborative, fast-paced environment

Nice To Haves

Experience working within hospitality, travel, lifestyle, retail, entertainment, or consumer brands.
Knowledge of social media analytics and performance-driven creative development.
Experience creating content for influencer marketing and creator partnerships.
Familiarity with emerging AI-assisted creative tools and workflows.
Experience with photography, video shoots, and content capture.
Understanding of accessibility best practices for digital and social content.

Responsibilities

Design visually compelling social media assets for platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, and emerging channels.
Develop creative concepts and visual storytelling approaches that align with brand standards, campaign objectives, and audience needs.
Create static graphics, carousels, infographics, stories, reels, thumbnails, and other social content formats.
Ensure all creative maintains a consistent brand identity while adapting appropriately for each platform's unique audience and user experience.
Produce and edit short-form social videos, motion graphics, animations, and video-based content optimized for engagement and performance.
Create animated assets, title treatments, transitions, and visual effects that elevate social storytelling.
Edit existing video footage into platform-specific formats, including vertical, square, and horizontal executions.
Incorporate graphics, typography, music, and motion elements to create compelling video experiences that drive audience interaction.
Partner closely with social media managers, content strategists, copywriters, graphics designers, and marketing stakeholders to develop integrated social campaigns.
Contribute creative ideas informed by social trends, audience insights, platform innovations, and competitive analysis.
Interpret creative briefs and transform them into high-quality visual solutions that support business goals.
Present creative concepts and recommendations to stakeholders with clear rationale and strategic alignment.
Stay current on evolving social media trends, creative formats, platform capabilities, and best practices.
Apply performance insights and analytics to continuously improve creative effectiveness.
Test and optimize visual approaches, video formats, and content styles to maximize engagement and conversion.
Identify opportunities to incorporate emerging technologies, tools, and creative techniques into social content production.
Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Organize and maintain creative assets, templates, production files, and social content libraries.
Ensure all deliverables meet quality standards, accessibility considerations, and platform specifications.
Support campaign planning and content calendars through proactive creative production and resource management.