Sr. Global Marketing Manager, Women's Health

Becton Dickinson Medical Devices • Sparks, NV

1d • Onsite

About The Position

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

Requirements

• Bachelor’s degree in marketing, business, life sciences or a related field; MBA preferred.
• 5+ years of experience in product marketing, marketing, or related experience
• Proven track record of leading successful product launches and driving market adoption in highly technical industries.
• Sophisticated knowledge and expertise in crafting GTM strategies, value propositions, and customer-centric messaging.
• Strong analytical skills, with experience using data to guide decisions and measure marketing performance.
• Outstanding communication and presentation skills, with experience engaging technical and executive audiences.
• Demonstrated ability to work effectively across regions, cultures, and cross-functional teams.

Nice To Haves

• Experience in clinical marketing within women’s health and cancer diagnostics, with working knowledge of healthcare provider dynamics and reimbursement in regulated markets.

Responsibilities

• Develop and implement go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
• Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
• Act as a key liaison between internal teams and external marketing partners, encouraging teamwork to implement critical initiatives optimally.
• Develop compelling, differentiated messaging and positioning tailored to target markets and audiences.
• Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.
• Engage with customers, key opinion leaders (KOLs), and internal team members to capture insights, validate messaging, and improve/refine market positioning.
• Compose and implement multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation.
• Drive customer onboarding and adoption through targeted marketing efforts, ensuring flawless integration and happiness.
• Supervise and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve return on investment.
• Collaborate with Product Management, R&D, Segment Marketing, and Applications teams to align marketing initiatives with product features and market demands.
• Conduct competitive analysis to evaluate marketing strategies, identify growth opportunities, advise product positioning, and build marketing plans.
• Partner with Product Management to develop and deliver sales enablement tools, including presentations, case studies, and sales playbooks, to support customer acquisition and retention.

Benefits

• Total Rewards program
• Competitive package of compensation and benefits programs
• Performance-based culture
• Salary or hourly rate ranges reward associates fairly and competitively
• Regular review of salary ranges and factors
• Pay is based on the role and the necessary skills and education to perform it successfully
• Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location

What This Job Offers

• Job Type: Full-time
• Career Level: Senior