Sr. Finance Analyst, Marketing & Advertising

Kohler Co.Kohler, WI
Onsite

About The Position

The Sr. Finance Analyst, Marketing & Advertising owns financial budgeting, forecasting, actuals reporting, cost management, and benefits business cases for Marketing and Advertising. This role is a key partner to senior Marketing and Advertising functional management, supporting effective, cost-efficient investment decisions that link marketing activity to revenue, margin, and brand outcomes. The Sr. Finance Analyst, Marketing & Advertising strengthens investment discipline, spend transparency, ROI measurement, and controls over marketing and advertising reporting assumptions.

Requirements

  • Bachelor’s degree in Accounting, Finance, Business Analytics, Marketing Analytics, or a related field required
  • 3+ years of relevant finance, FP&A, marketing finance, accounting, business analysis, or investment analysis experience.
  • Strong analytical capability, attention to detail, communication skills, and ability to translate marketing investments into financial insights required.

Nice To Haves

  • MBA, CPA, CMA, or analytics credentials preferred.
  • Experience with budgeting, forecasting, variance analysis, ROI measurement, cost management, and functional business partnership preferred.

Responsibilities

  • Own Marketing and Advertising budgeting, forecasting, actuals reporting, cost tracking, and variance analysis processes.
  • Partner with senior Marketing and Advertising leaders to develop spend plans, evaluate trade-offs, and support cost-efficient resource allocation.
  • Build financial models and business cases that evaluate campaign benefits, ROI, effectiveness, and impacts on revenue, margin, and strategic objectives.
  • Track commitments, accruals, purchase orders, invoices, and actual spend to ensure accurate and timely visibility into Marketing and Advertising costs.
  • Prepare monthly reporting, root-cause variance analysis, and forward-looking risks and opportunities for FP&A and functional leadership.
  • Identify optimization opportunities that improve spend efficiency, campaign effectiveness, and investment accountability.
  • Support benefit tracking for approved initiatives, including alignment of assumptions, forecast updates, and post-investment performance reviews.
  • Maintain documentation of spend assumptions, budget changes, and investment decisions to support transparency, auditability, and controls compliance.
  • Collaborate with FP&A, Accounting, Procurement, Sales Finance, Category Finance, and business partners to ensure accurate reporting and decision support.
  • Continuously improve reporting processes, dashboards, and analytical tools used to manage Marketing and Advertising investments.

Benefits

  • Day 1 benefits
  • Access to applicable benefit programs from your first day on the job, with no waiting period.
  • Performance bonus/variable incentive compensation
  • Competitive total rewards package to support your health and wellbeing
  • Access to career growth and development opportunities
  • Diverse and inclusive workplace
  • Strong culture of innovation
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