Sr. Field Marketing Manager- Bilingual (Korean/ English)
About The Position
WOONGJIN, Inc. is seeking a strategic and hands-on Sr. Field Marketing Manager to lead regional field marketing efforts. This role will drive brand awareness, guest acquisition, and local market sales through innovative, data-driven, and community-focused marketing initiatives. The manager will collaborate with cross-functional partners, including Operations, Digital Marketing, and Franchise Development, to achieve results in both franchise and company-owned markets. This is a highly visible role for someone who combines big-brand experience with entrepreneurial drive and the ability to create scalable systems while also being hands-on.
Requirements
- Bachelor's degree in Business, Marketing, or related field.
- 5+ years of experience in Field Marketing or Regional Marketing roles.
- Experience at a major consumer brand (food, beverage, or retail preferred), with exposure to an emerging / high-growth brand a plus.
- Exceptional ability to influence and collaborate with cross-functional partners and franchise operators.
- Equal parts strategic leader and scrappy doer, knowing how to build scalable systems, yet not afraid to roll up your sleeves.
- Comfortable using data to inform decisions, measure impact, and optimize performance.
- Willingness to travel regularly (up to 40%) across assigned region and nationally for key initiatives.
- Strong project management and organizational skills.
- Foster a collaborative team environment.
- Excellent communication and negotiation skills.
- A passion for food and an understanding of customer trends in the bakery market.
- Proficient in MS Office – Excel, Word, Powerpoint.
- English and Korean Professional proficiency required.
Nice To Haves
- Experience in the QSR space &/or franchise brand experience highly preferred.
Responsibilities
- Build and execute field marketing strategies to drive guest traffic, trial, and community engagement.
- Develop scalable programs for grand openings, local store marketing, regional campaigns, and community partnerships.
- Use data and analytics to identify high-impact market opportunities and optimize performance across regions.
- Partner with the Brand Marketing and Digital teams to localize national campaigns and ensure seamless execution.
- Foster collaboration, knowledge sharing, and accountability across the team.
- Build strong relationships with franchisees and provide marketing guidance and support to help them achieve their sales goals.
- Collaborate with Operations, Digital Marketing, and Product teams to ensure alignment on initiatives and consistent brand execution.
- Serve as a marketing liaison to regional leadership and franchise advisory groups.
- Manage the field marketing budget effectively, ensuring ROI-driven decision-making and prudent allocation of resources.
- Track and report on program performance, providing insights and recommendations with leadership.
- Lead local community marketing initiatives, sponsorships, and partnerships to build brand goodwill and increase store visibility.
- Support local PR activations in collaboration with the Brand Marketing team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
