Sr. Field Marketing Event Manager

Ashby,
$150,000 - $185,000Remote

About The Position

Ashby is seeking a Senior Field Marketing Event Manager to drive the operational execution of field marketing events across the AMER region, focusing on Mid-Market and Enterprise accounts. This role is crucial for bringing Ashby's event presence to life through thoughtful, high-quality events that elevate the brand and create meaningful connections with prospects and customers. The ideal candidate will collaborate closely with internal stakeholders and external partners, manage logistics and budgets end-to-end, and serve as a reliable on-site presence. This role requires building strong partnerships with venues, vendors, and agencies, and crafting internal playbooks for global scaling. The position involves being a strong cross-functional partner to Sales and Demand Generation, aligning on goals, audiences, and success metrics, and ensuring programs stay on track before and after events. This role is ideal for someone who excels at the intersection of organization, efficiency, and elevated design sensibility, demonstrating exceptional judgment, meticulous planning, and a refined eye for detail.

Requirements

  • Equal parts creative and organized - can dream big and build and execute on the detailed plan that makes it happen.
  • Strong project manager who keeps programs on track and anticipates issues before they arise.
  • Comfortable managing multiple projects simultaneously, balancing strategic priorities with hands-on execution and attention to detail.
  • Relationship-driven approach to work - collaboration is key to great work with vendors, teammates, or customers.
  • Business-minded and confident negotiating contracts.
  • Responsible for evaluating vendors and venues, managing budgets, and ensuring a positive return on investment.
  • Sees events not just as experiences, but as powerful drivers of brand love and business growth.
  • Direct experience tying events to business outcomes or owning the GTM strategy for events.
  • Located near a major East or West Coast hub.
  • Willingness to travel monthly.

Nice To Haves

  • Experience in interior design.
  • Experience producing high-impact events and campaigns across a range of companies.
  • Experience with user conferences, industry conference activations, retreat-style summits, and field/community events.
  • Obsesses over design, detail, and unique experiences.

Responsibilities

  • Plan and execute highly curated, one-of-a-kind events in AMER designed to deepen relationships with customers and prospects and reflect Ashby’s brand values. Examples include private suites, dinners, happy hours, experiential events, and creative brand moments tailored to specific audiences.
  • Foster meaningful relationships with customers and prospects to establish a strong, globally connected network that supports future growth and collaboration.
  • Coordinate cross-functionally with Marketing, Demand Generation, Sales, and Design to ensure brand consistency, messaging alignment, and seamless attendee experiences.
  • Design and document playbooks that allow Ashby to scale activations efficiently and maintain brand excellence in every market.
  • Create and maintain detailed documentation, including event briefs, timelines, run-of-shows, staffing and travel plans, and post-event debriefs.
  • Serve as the on-site event lead, managing setup, run-of-show, and teardown, while ensuring a polished and professional presence.
  • Track performance metrics such as attendance, NPS, pipeline influence, engagement, and ROI to inform future event decisions.

Benefits

  • Competitive salary and equity.
  • Opportunity to work with a talented and passionate team.
  • 10-year exercise window for stock options.
  • Unlimited PTO with four weeks recommended per year.
  • Twelve weeks of fully paid family leave in the US.
  • Generous equipment, software, and office furniture budget.
  • $100/month education budget with more expensive items (like conferences) covered with manager approval.
  • Top-notch health insurance for you and your dependents with all premiums covered by us (for US employees).
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