Sr. Feeds Analyst, Measurement - Data Integration

Ovative Group • Minneapolis, MN

1d • Hybrid

About The Position

Ovative Group is an independent, full-funnel media, measurement, and creative firm. The Sr. Feeds Analyst, Measurement - Data Integration will help develop and advance feed-based marketing and product intelligence capabilities. The role focuses on optimizing client product feeds across paid channels, integrating feed strategy with channel teams, and developing testing and analysis that can scale across clients and channels. It also supports emerging AI-driven and conversational shopping use cases by auditing product data, implementing agreed changes, and documenting test results.

The analyst will work with client account teams, client contacts, and technology and strategic partners, including Feedonomics. The position calls for proactive client and partner relationship management, effective communication, and the ability to align feed optimizations and testing with client KPIs. This is a hybrid role, with work from the Minneapolis, Chicago, or New York office on set days each week and the option to work remotely on other days.

Requirements

• At least 3 years of experience following best practices to build product feeds, including transforming, modifying, sorting, and filtering large quantities of product data into optimized product listings.
• Highly organized and professional, with the ability to work quickly under pressure.
• Cross-functional project management skills.
• Self-starter who shows initiative, can get started quickly, and is willing to ask for direction and work with the team.
• Exceptional communication skills and a positive, collaborative attitude.

Nice To Haves

• Experience in a marketing agency setting.
• Experience managing and optimizing product data and feeds for advertising channels such as Google Shopping, Meta, and Microsoft.
• Experience with feed management platforms such as Feedonomics, ChannelAdvisor, or CommerceHub.
• Experience working with FTP servers and file systems using applications such as FileZilla.
• Hands-on retail or marketing background, including managing product and listing information for multiple SKUs across multiple client accounts.
• Experience optimizing and scaling structured product feeds to power LLM applications and agentic workflows.

Responsibilities

• Guide, manage, and quality-assure the optimization and management of client feeds across paid channels.
• Develop feed strategy and optimization plans in coordination with Ovative paid channel teams.
• Create feed testing and optimization strategies with a customer-first mindset.
• Use Feedonomics and other technology as needed to support client feeds.
• Identify new feed marketing tests and learning opportunities to build expertise and capabilities.
• Conduct custom analyses and develop insights that can scale across channels or clients.
• Support development and testing of feed enhancements for AI-driven and conversational shopping by auditing product data, identifying gaps, implementing agreed changes, and documenting test results.
• Track relevant updates from major commerce platforms, summarize their implications, and contribute to client recommendations and test plans under senior-team guidance.
• Proactively optimize and test feeds for priority accounts in partnership with client account teams and client contacts.
• Serve as an escalation point for client teams when feed issues arise.
• Develop and deliver client communications that demonstrate feed marketing expertise.
• Own, manage, and grow relationships and performance with Feedonomics and other feed partners.
• Lead day-to-day management of client feed optimization programs.
• Define optimization and testing goals that align with client KPIs.
• Manage strategic partner relationships, establish trust and credibility, and influence partners to evolve strategies and capabilities.

Benefits

• Annual bonus opportunity of up to 15% of base salary.
• Health insurance options, including coverage inclusive of same-sex partners.
• Generous paid vacation policy.
• 401(k) match program.
• Family formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for mobile phone and data plan.
• Sabbatical program.
• Charitable giving program with time and a financial match.
• Frequent paid travel to the Minneapolis headquarters for company, team, and in-person collaboration events.
• Access to office spaces in Minneapolis, New York City, and Chicago.
• Shenaningan’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed