Sr. Feeds Analyst, Measurement - Data Integration

Ovative Group • Minneapolis, MN

1d • $75,000 - $93,000 • Hybrid

About The Position

Ovative Group is hiring a Sr. Feeds Analyst to support feed-based marketing and product intelligence for omni-channel retail clients. The role helps optimize marketing at the enterprise level across online and offline outcomes, and contributes to the development of new capabilities in feed-based marketing. It calls for strong client management, leadership, critical thinking, and knowledge of the digital media landscape.

The analyst guides feed management and optimization across paid channels, coordinates feed strategy with channel teams, and develops testing and optimization plans. The role includes using Feedonomics and other technologies, identifying test-and-learn opportunities, and producing analyses and insights that can be applied across channels or clients. The analyst also supports client teams when feed issues arise, communicates expertise to clients, and manages relationships with feed technology partners.

The position supports testing of feed enhancements for AI-driven and conversational shopping by auditing product data, identifying gaps, implementing agreed changes, and documenting results. It also tracks commerce-platform updates and contributes to client recommendations and test plans under senior-team guidance.

The role is based around Ovative’s Minneapolis, Chicago, or New York offices, with work from an office on set days each week and the option to work remotely on other days. Applicants must be authorized to work in the United States full-time without current or future visa sponsorship. Compensation is $75,000–$93,000 annually, including an annual bonus opportunity of up to 15% of base salary.

Requirements

• At least 3 years of experience building product feeds using best practices, including transforming, modifying, sorting, and filtering large quantities of product data into optimized product listings.
• Highly organized and professional, with the ability to work quickly under pressure.
• Cross-functional project management skills.
• Self-starter who shows initiative, can hit the ground running, and is willing to ask for direction and work with the team.
• Exceptional communication skills and a positive, collaborative attitude.
• Legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship.

Nice To Haves

• Experience working in a marketing agency setting.
• Experience managing and optimizing product data feeds for advertising channels such as Google Shopping, Meta, and Microsoft.
• Experience with feed management platforms such as Feedonomics, Channel Advisor, or CommerceHub.
• Experience working with FTP servers and file systems through applications such as FileZilla.
• Hands-on retail or marketing background, including managing product and listing information for multiple SKUs across multiple client accounts.
• Experience optimizing and scaling structured product feeds to power LLM applications and agentic workflows.

Responsibilities

• Guide, manage, and quality-assure optimization and management of client feeds across paid channels.
• Develop feed strategy and optimization plans in coordination with Ovative paid-channel teams.
• Plan feed testing and optimization with a customer-first mindset.
• Use Feedonomics and other technology as needed to support client feeds.
• Identify test-and-learn opportunities in feed marketing to build expertise and develop new capabilities.
• Develop custom analyses and insights that can scale across channels or clients.
• Proactively optimize and test feeds for priority accounts in partnership with client account teams and client contacts.
• Serve as an escalation point for client teams when feed issues arise.
• Develop and deliver client communications demonstrating feed marketing expertise.
• Own, manage, and grow relationships and performance with Feedonomics and other feed partners.
• Lead day-to-day management of client feed optimization programs.
• Define optimizations and testing goals that align with client KPIs.
• Manage accountability with strategic partners and build trust and credibility.
• Influence partners to evolve strategies and capabilities and support a differentiated approach to feed marketing.
• Support development and testing of feed enhancements for AI-driven and conversational shopping by auditing product data, identifying gaps, implementing agreed changes, and documenting test results.
• Track updates from major commerce platforms, summarize implications, and contribute to client recommendations and test plans under senior-team guidance.

Benefits

• Annual bonus opportunity of up to 15% of base salary.
• Competitive health insurance options, inclusive of same-sex partners.
• Family formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for mobile phone and data plan.
• Generous paid vacation policy.
• 401(k) match program.
• Sabbatical program.
• Charitable giving through time and a financial match program.
• Frequent paid travel to the Minneapolis headquarters for company, team, and in-person collaboration events.
• Access to office spaces in Minneapolis, New York City, and Chicago.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed