Sr. Experience Designer

Truist•Charlotte, NC

1d•Onsite

About The Position

At Truist, we believe in creating world-class services and experiences for our clients and teammates. With radical focus on the people we are designing for, our Experience Design team works to assess needs, ambitions, and limitations to create solutions that support clients to take steps toward financial confidence. We believe in the rigorous use of research, service design, UX/UI, and accessibility best practices to deliver quality experiences that our clients and teammates love to use. This is a hands-on role to conceptualize and deliver highly complex human-centric solutions for our client experiences. You will be able to the understand the goal, deliver solutions, and provide solid defendable insights. With proven delivery skills, a strong knowledge of the craft and ability to challenge assumptions, you will be pro-active in offering solutions and recommendations. You will lead efforts with a strong ability to articulate ideas with relevance to partners and may oversee small projects and/or junior talent. As a member of a larger team, you will support and contribute to our design culture by participating and leading events and supporting initiatives that further Design within the organization. We're seeking a UX Designer to help shape and modernize customer-facing digital experiences across our web and digital channels. This role blends UX design, visual design, information architecture, content strategy, analytics, and digital optimization to create intuitive, engaging experiences that help customers discover, understand, and act on the products and services that matter most to them. The ideal candidate has experience designing large-scale websites, digital storefronts, or marketing experiences and understands how customer needs, business goals, content strategy, and digital best practices come together to create effective experiences. They are comfortable working across the entire design process, from identifying opportunities and shaping experiences to delivering polished solutions and measuring outcomes.

Requirements

Experience in UX Design, Product Design, Experience Design, or a related discipline.
Strong portfolio demonstrating UX, visual design, information architecture, and customer-centered problem solving.
Experience designing websites, digital storefronts, acquisition experiences, or customer-facing digital products.
Strong understanding of customer journeys, content hierarchy, navigation strategy, and modern web experience design.
Experience using customer insights, analytics, and performance data to inform design decisions.
Proficiency with Figma and Adobe Creative Cloud.
Experience working with Adobe Experience Manager (AEM) or similar content management platforms.
Experience collaborating within Agile teams and cross-functional environments.
Strong communication, presentation, and stakeholder management skills.

Nice To Haves

Experience with Adobe Analytics, Google Analytics, or similar analytics platforms.
Experience partnering with marketing, content strategy, product, or digital optimization teams.
Familiarity with SEO, AI-powered search experiences, and content discoverability best practices.
Experience working within enterprise design systems and component-based design frameworks.
Experience in financial services or other complex, highly regulated industries.

Responsibilities

Design and optimize customer-facing digital experiences, including user flows, information architecture, wireframes, prototypes, and high-fidelity designs.
Help evolve and modernize existing experiences to better meet changing customer expectations, business objectives, and industry trends.
Create intuitive navigation models and content hierarchies that simplify complex information and support customer decision-making.
Partner with Product, Marketing, Content, Analytics, and Technology teams to develop customer-centered solutions that drive business results.
Use customer insights, analytics, competitive research, and industry best practices to identify opportunities and inform design recommendations.
Balance customer needs, business goals, accessibility standards, and technical requirements throughout the design process.
Apply digital best practices, including content strategy, discoverability, SEO, and emerging search experiences, to improve engagement and performance.
Contribute to and leverage enterprise design systems, visual language standards, and UX best practices to ensure consistency and scalability.
Participate in Agile planning, stakeholder reviews, design critiques, and cross-functional collaboration activities.
Partner with developers to ensure quality implementation and a seamless customer experience.