Sr. Event Marketing Manager

Globality•Palo Alto, CA

1d•Hybrid

About The Position

Globality is looking for a Sr. Event Marketing Manager who will be responsible for strategically planning and executing a diverse range of sponsored, hosted, and field events with a large emphasis on tradeshows. These events will be measured by their delivery of pipeline creation, great brand experiences and industry presence.

Requirements

5+ years of experience in event marketing or trade show management within a B2B SaaS or technology environment
Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership
Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail
Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights
Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events
Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment

Nice To Haves

Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus

Responsibilities

Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery
Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects
Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs