Sr. Director, Strategic Marketing

Danaher•New York, NY

1d•$230,000 - $300,000•Remote

About The Position

The Sr. Director, Strategic Marketing leads IDT’s global Strategic Marketing organization, including segment and category management, product marketing, market intelligence, and customer insight. The role builds organizational capability and develops leaders while defining enterprise segment and category strategies across the portfolio. It owns customer segmentation, priority-customer definitions, buyer personas, customer journeys, and targeting strategies, serving as the enterprise voice of the customer in portfolio and commercial decisions. The position partners with Product Management to turn portfolio strategies, roadmaps, product-line priorities, and market requirements into differentiated value propositions, positioning, messaging, launch strategies, and prioritized commercial initiatives. It leads integrated global go-to-market planning, establishes market and competitive intelligence mechanisms, and aligns cross-functional partners around activation plans. Outcomes are monitored through measures such as revenue growth, market share, pipeline contribution, customer penetration, launch effectiveness, retention, and share of wallet. The role reports to the CCO and is fully remote.

Requirements

Bachelor’s degree in life sciences, marketing, business, or a related discipline.
15 years of progressive experience in strategic marketing, product marketing, commercial strategy, product management, or related growth functions.
8 years of global leadership experience, including leadership of managers and senior professionals.
Demonstrated leadership experience in life sciences, genomics, diagnostics, biotechnology, biopharma services, healthcare, or related science- or technology-driven markets.
Demonstrated success developing segment, category, product marketing, and go-to-market strategies that delivered measurable revenue growth or market-share outcomes.
Experience integrating market, customer, competitive, portfolio, and financial inputs into commercial investment and prioritization decisions across multiple businesses, portfolios, or geographies.
Experience partnering with Product Management, Sales, Commercial Excellence, Finance, Research and Development, and executive leadership in a complex global matrix.

Nice To Haves

Master of Business Administration, advanced business degree, or advanced scientific degree.
Experience leading enterprise-scale organizational integration, change management, or strategic capability building across multiple operating businesses.
Experience using voice-of-customer, market intelligence, segmentation, and commercial performance mechanisms to guide portfolio and go-to-market decisions.

Responsibilities

Lead IDT’s global Strategic Marketing organization across segment and category management, product marketing, market intelligence, and customer insight; build organizational capability and develop leaders.
Define enterprise segment and category strategies by assessing market attractiveness, growth potential, competitive position, customer needs, right-to-win, and investment priorities across the portfolio.
Own customer segmentation, priority-customer definitions, buyer personas, customer journeys, and targeting strategies; represent the voice of the customer in portfolio and commercial decisions.
Partner with Product Management to translate portfolio strategies, roadmaps, product-line priorities, and market requirements into value propositions, positioning, messaging, launch strategies, and prioritized commercial initiatives.
Lead integrated go-to-market planning that connects business strategy, portfolio priorities, regional market needs, sales plays, and global marketing programs.
Build market and competitive intelligence mechanisms and synthesize customer, market, scientific, competitive, and financial inputs into growth choices, sequencing, ownership, and success measures.
Align and collaborate with Sales, regional commercial leaders, Commercial Excellence, Research and Insights, Digital, Marketing Operations, Regional Marketing, Finance, and other partners around activation plans.
Monitor outcomes through revenue growth, market share, pipeline contribution, customer penetration, launch effectiveness, retention, and share of wallet.