Sr. Director, Strategic Marketing

Danaher Corporation•Boston, MA

23h•$230,000 - $300,000•Remote

About The Position

The Sr. Director, Strategic Marketing reports to the CCO and is part of the Marketing organization supporting Integrated DNA Technologies (IDT). This fully remote role leads IDT’s global Strategic Marketing organization, including segment and category management, product marketing, market intelligence, and customer insight. The leader will build organizational capability and develop leaders while setting enterprise segment and category strategies and defining customer priorities. The role serves as the enterprise voice of the customer in portfolio and commercial decisions, partners with Product Management to shape value propositions and product launches, and leads integrated global go-to-market planning. It brings market, customer, scientific, competitive, and financial information together to guide growth choices and commercial priorities. The position works across global and regional commercial teams and other functions, monitoring results through measures such as revenue growth, market share, pipeline contribution, customer penetration, launch effectiveness, retention, and share of wallet.

Requirements

Bachelor's degree in life sciences, marketing, business, or a related discipline.
15 years of progressive experience in strategic marketing, product marketing, commercial strategy, product management, or related growth functions.
8 years of global leadership experience, including leadership of managers and senior professionals.
Demonstrated leadership experience in life sciences, genomics, diagnostics, biotechnology, biopharma services, healthcare, or related science- or technology-driven markets.
Demonstrated success developing segment, category, product marketing, and go-to-market strategies that delivered measurable revenue growth or market-share outcomes.
Experience integrating market, customer, competitive, portfolio, and financial inputs into commercial investment and prioritization decisions across multiple businesses, portfolios, or geographies.
Experience partnering with Product Management, Sales, Commercial Excellence, Finance, Research and Development, and executive leadership in a complex global matrix.

Nice To Haves

Master of Business Administration, advanced business degree, or advanced scientific degree.
Experience leading enterprise-scale organizational integration, change management, or strategic capability building across multiple operating businesses.
Experience using voice-of-customer, market intelligence, segmentation, and commercial performance mechanisms to guide portfolio and go-to-market decisions.

Responsibilities

Lead the global Strategic Marketing organization across IDT, including segment and category management, product marketing, market intelligence, and customer insight; build organizational capability and develop leaders.
Define enterprise segment and category strategies by assessing market attractiveness, growth potential, competitive position, customer needs, right-to-win, and investment priorities across the combined portfolio.
Own customer segmentation, priority-customer definitions, buyer personas, customer journeys, and targeting strategies, serving as the enterprise voice of the customer in portfolio and commercial decisions.
Partner with Product Management to translate portfolio strategies, roadmaps, product-line priorities, and market requirements into differentiated value propositions, positioning, messaging, launch strategies, and prioritized commercial initiatives.
Lead integrated go-to-market planning connecting business strategy, portfolio priorities, regional market needs, sales plays, and global marketing programs.
Build market and competitive intelligence mechanisms and synthesize customer, market, scientific, competitive, and financial inputs into growth choices, sequencing, ownership, and measures of success.
Align and collaborate with Sales, regional commercial leaders, Commercial Excellence, Research and Insights, Digital, Marketing Operations, Regional Marketing, Finance, and other partners around activation plans.
Monitor outcomes through revenue growth, market share, pipeline contribution, customer penetration, launch effectiveness, retention, and share of wallet.