Sr. Director, Resident Marketing (B2C/B2B2C)

RealPage, Inc.•Richardson, TX

3d•$140,600 - $239,400•Remote

About The Position

RealPage’s FinTech and Resident Experience team is building connected experiences for multifamily residents across payments, moving, insurance, and other services. The Sr. Director, Resident Marketing will lead the resident marketing strategy and campaign roadmap, with the goal of earning resident trust, strengthening relationships on behalf of clients, increasing product adoption, and delivering measurable business growth. Reporting to the VP, Product and Solutions Marketing, this role leads and develops a team of four and combines strategic leadership with hands-on marketing expertise. The position develops personalized lifecycle programs, advances marketing automation, and helps property management companies connect residents with relevant services. It partners with product, product marketing, MarTech, customer success, legal, and data teams to plan, execute, and optimize effective campaigns.

Requirements

10+ years of consumer, lifecycle, growth, or B2B2C marketing experience, including significant direct experience managing and developing teams.
Demonstrated success setting marketing strategy and leading teams to deliver campaigns with measurable business results.
Proven end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization.
Hands-on experience with marketing automation and consumer engagement platforms, with the ability to guide execution and partner on data and technology improvements.
Experience using consumer behavior and campaign data to guide decisions and connect marketing performance to business outcomes.
Strong people leadership, including coaching, delegation, talent development, and performance management.
Proactive strategic judgment, resourceful problem-solving, and the ability to turn ideas into action.
Strong analytical and project management skills, with sound prioritization across competing initiatives.
Clear communication and cross-functional influence, with a commitment to campaign quality and resident trust.
Ability to use generative AI solutions such as ChatGPT and Claude to expedite and refine deliverables.
Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience; equivalent experience will also be considered.

Nice To Haves

FinTech or consumer financial services marketing experience, particularly in payments, insurance, or credit-building products.
Experience with journey mapping.
Bachelor’s degree in marketing, business administration, or a related field is preferred.

Responsibilities

Lead and develop a team of four by setting goals, delegating ownership, coaching, and building a collaborative, results-accountable team.
Own resident marketing strategy and campaign planning, identifying opportunities to earn trust, deepen engagement, and grow adoption across the resident journey.
Lead multichannel campaigns from strategy through optimization, including segmentation, messaging, creative development, execution, and testing.
Develop strategy for direct marketing through email, SMS, and in-app messaging, and for on-site marketing and digital channels such as SEO, SEM, and social.
Build personalized lifecycle and property-management-company-enabled programs that connect residents with relevant services and support lasting relationships.
Manage campaign intake, team capacity, and competing priorities; align business and product stakeholders, resolve dependencies, and advance initiatives.
Partner with product, MarTech, legal, and data teams to improve automation and segmentation and support responsible resident-data use.
Establish performance goals and reporting, and translate engagement, conversion, retention, and revenue results into recommendations through regular business performance and strategy reviews.