Marketing Director, B2C

METRO ATLANTA CHAMBER • Atlanta, GA

1d • Onsite

About The Position

The B2C Marketing Director will lead the development and execution of comprehensive marketing strategies and campaigns for Atlanta – Where You Belong, focused on attracting talent to metro Atlanta, particularly interns, recent graduates, and early- to mid-career professionals. In partnership with the Talent department, this role will support and strengthen the region’s talent ecosystem. The role calls for strategic thinking, leadership and organizational skills, and collaboration with internal and external stakeholders to achieve shared goals. The successful candidate will bring a strong background in B2C/D2C marketing, including brand, content, storytelling, graphic design, email, social, SEO, SEM, PPC/display, multichannel campaign strategy and execution, and analytics.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in marketing, including at least 2 years in a leadership or account director role.
• Proven track record of successfully managing and executing marketing campaigns.
• Strong understanding of digital marketing, content strategy, and channel activation.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal abilities.
• Analytical mindset and ability to interpret data and provide actionable insights.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong background in B2C/D2C marketing, including brand, content, storytelling, graphic design, email, social, SEO, SEM, PPC/display, multichannel campaign strategy and execution, and analytics.

Responsibilities

• Develop and implement content strategies aligned with MAC goals to drive engagement across multiple channels.
• Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.
• Manage and oversee channel activations, ensuring effective deployment of marketing messages across platforms.
• Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach.
• Consolidate and distribute performance reports, analyze data, and provide insights and recommendations for future strategies.
• Collaborate with internal teams, including Talent and Communications, to align priorities and ensure seamless execution of marketing initiatives.
• Provide strategic guidance, creative support, and marketing execution to support departmental goals and stakeholder engagement.
• Lead and coordinate marketing initiatives across a team of peers, aligning priorities, fostering collaboration, and ensuring timely project execution and delivery.

Benefits

• Matching 401(k)
• Three weeks of company-paid holidays, with additional vacation time and sick leave
• Health, dental, vision, and hearing benefits beginning on the first day of employment
• Cellphone, parking, and gym membership reimbursement
• Group Life and AD&D coverage at no cost

What This Job Offers

• Job Type: Full-time
• Career Level: Senior