Sr Director, Regional Marketing Americas
About The Position
Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. As customer expectations evolve and competition intensifies, marketing plays a critical role in generating demand, strengthening the Otis brand, and accelerating commercial growth. We are seeking a Senior Director, Regional Marketing Americas to build and lead a high-performing regional marketing organization across North America and Latin America. The Senior Director will ensure consistent, scalable execution across the Americas while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses.
Requirements
- 12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketing
- Significant leadership experience within large, matrixed, global organizations
- Proven success driving measurable demand generation and revenue outcomes
- Experience partnering directly with senior commercial and business leaders
- Experience leading regional marketing organizations across diverse markets
- Strong strategic marketing and commercial business acumen
- Expertise in demand generation, digital marketing, ABM, and customer lifecycle marketing
- Data-driven mindset with strong analytical capabilities
- Exceptional leadership, communication, and influencing skills
- Ability to balance strategy, execution, and operational excellence
- Strong change leadership and organizational development capabilities
Responsibilities
- Define and execute the Americas marketing strategy aligned to growth priorities and commercial objectives
- Translate global marketing priorities into regional plans tailored to market dynamics and customer needs
- Shape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiatives
- Align marketing investments and resources to maximize business outcomes
- Lead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunities
- Expand and scale Account-Based Marketing programs focused on strategic enterprise and key accounts
- Ensure strong alignment between marketing programs, sales priorities, and revenue objectives
- Optimize campaign performance through data-driven decision making and continuous improvement
- Partner closely with Regional Sales Leadership to align on priorities, target accounts, and growth opportunities
- Support commercial planning through customer insights, market intelligence, and demand forecasting
- Act as the voice of the customer in shaping messaging, content, and campaign strategies
- Help drive sales enablement efforts that improve commercial effectiveness
- Lead and develop a high-performing team of regional marketing managers and specialists
- Foster a culture of accountability, collaboration, innovation, and continuous improvement
- Strengthen capabilities in digital marketing, analytics, customer engagement, and commercial marketing
- Create succession plans and talent development strategies across the regional organization
- Establish and monitor KPIs including pipeline contribution, lead quality, campaign ROI, revenue influence, and account engagement
- Leverage analytics and customer insights to continuously optimize marketing performance
- Ensure effective use of marketing technology, automation, CRM, and customer data platforms
- Demonstrate measurable business impact to regional and global leadership
Benefits
- Opportunities, training, and resources that build leadership and capabilities in Sales, Field, Engineering and Major Projects
- Employee Scholar Program through which Otis sponsors colleagues to pursue degrees or certification programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
