Sr. Director, Product Marketing - XERF & Consumables

Cynosure Lutronic•Westford, MA

12d

About The Position

The Sr. Director, Product Marketing – XERF & Consumables leads the global product marketing strategy and execution for two of Cynosure Lutronic’s most strategically important franchises: our flagship platform, XERF, and our global consumables portfolio. Reporting to the SVP, Global Business Strategy, this role sits within Upstream Marketing and operates at the intersection of clinical insight, customer behavior, and commercial execution, owning the full product lifecycle—from market and customer insights through positioning, launch, adoption, utilization, and ongoing lifecycle optimization. As a high-impact individual contributor, this leader partners cross-functionally with Regional Marketing, R&D, Sales, Clinical Development, Medical Education, Regulatory, and Digital Marketing to translate innovation into commercial success. The ideal candidate is both a strategic thinker and hands-on operator—equally comfortable defining multi-year franchise strategies and executing the tactical deliverables that drive adoption in the field. This role is critical to unlocking the full potential of Cynosure Lutronic’s innovation by ensuring our technologies are not only developed successfully, but adopted, utilized, and scaled in the market.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field required.
15+ years of progressive product marketing, product management, or commercial marketing experience in medical aesthetics (energy-based devices, injectables-adjacent technologies, skin resurfacing, or similar).
Demonstrated experience marketing capital equipment AND consumables / disposables, including familiarity with razor/razorblade economics, capital placement programs, and utilization-driven business models.
Proven track record leading global product launches in a regulated environment, from upstream concept through downstream commercialization.
Experience working with KOLs, advisory boards, and clinical evidence to shape positioning and drive adoption.
Strong analytical foundation — comfortable building business cases, pricing models, and market sizing from primary and secondary data.
Excellent written and verbal communication; able to influence senior leaders and energize a sales force.
Strategic thinker and hands-on operator, equally comfortable defining multi-year franchise strategies and executing tactical deliverables.
Strong cross-functional leadership and ability to drive alignment across R&D, Clinical, Regulatory, Sales, and Regional Marketing teams without direct authority.

Nice To Haves

MBA or advanced degree in a related field preferred.
Experience with both HCP and patient/consumer marketing in a hybrid B2B2C model preferred.
Familiarity with cash-pay practice economics, practice-management workflows, and the role of practice owners as a buying audience distinct from clinicians preferred.
International commercial marketing experience preferred.

Responsibilities

Define and drive the global strategy for the XERF platform and consumables portfolio, aligned with business priorities and growth objectives.
Own end-to-end product lifecycle management, from upstream innovation and business case development through launch, adoption, and lifecycle optimization.
Identify growth opportunities across indications, geographies, pricing models, and utilization.
Define and execute strategies to expand consumables attachment, utilization, and recurring revenue streams, including pricing, packaging, and commercial models that maximize long-term customer value.
Lead voice-of-customer, competitive intelligence, and market analysis efforts to inform strategy, and translate insights into actionable recommendations for product development, roadmap prioritization, and portfolio expansion.
Support the development of business cases for new products, features, and indications.
Develop clear, differentiated value propositions, messaging frameworks, and claims strategies grounded in clinical and customer insight.
Translate complex technologies into compelling, customer-facing narratives that drive demand and preference.
Lead global launch strategies and ensure effective handoff and adoption across regions.
Develop core commercial tools, including sales enablement materials, training content, and field-facing resources.
Monitor performance and continuously optimize messaging, positioning, and programs to improve commercial outcomes.
Partner with regions to identify barriers to adoption and unlock growth opportunities for consumables.
Serve as the strategic bridge between R&D, Clinical, Regulatory, and Commercial teams to ensure products meet clinical, regulatory, and market needs.
Drive utilization and adoption through close partnership with Sales, Clinical, and Medical Education teams.
Partner with regional marketing teams to localize and execute global strategies effectively.
Build strong alignment across functions to drive execution excellence, influencing senior leaders and energizing the global sales force as a high-impact individual contributor.
Engage and develop KOL and advisory board relationships to shape positioning and accelerate adoption.