Sr. Director, Brand and Product Marketing

Fanatics Collectibles•Los Angeles, NY

18h

About The Position

Fanatics Collectibles is looking for a Senior Director, Brand & Product Marketing to lead marketing across global properties. This role is a key member of the marketing leadership team, responsible for driving marketing that accelerates growth, strengthens brand equity, and deepens engagement within the trading card and collectibles ecosystem. The Senior Director will oversee core product marketing strategy and execution while leading high-impact growth areas including strategic partnerships, youth marketing, and creator/influencer programs. The deliverables of this position include: Business Planning development for global properties, Gathering and applying insights that drive marketing execution against global properties, Specific marketing plans and execution for global properties, Ongoing cross functional collaboration focused on positive impact for the Collector, and Ongoing best practice sharing. This role is ideal for a forward-thinking leader who can translate strategy into execution, build scalable programs, and maintain strong relationships. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

Requirements

12+ years’ experience in high-pace environment with a high-profile brand
Leadership, motivation, and team skills – a natural connector & communicator
Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities
Track record of innovation and delivering results against tight deadlines
Ability to work directly with Executive Leadership
Ability to work autonomously while taking direction from leadership
Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans
Creative mind with an attention to detail but also the ability to see the big picture
Passionate about sports and consumer brands and knowledge of the trading card and collectibles space
Exceptional verbal and written communication skills, including meeting facilitation and presentation
Able to travel as needed; work flexible hours/days of week and weekends

Responsibilities

Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
Leading the development and execution of marketing campaigns, activations and launches
Serve as the marketing lead for strategic partnerships, working closely Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship
Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution
Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby
Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement
Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production
Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment
Work effectively under pressure and utilize strong project management skills to meet deadlines