Sr. Director, Product Marketing - Higher Ed.

Adobe • San Jose, CA

1d

About The Position

The Opportunity Adobe is seeking a Senior Director, Product Marketing – Education Institutions to lead the B2B Education business strategy and growth. This entails delivering the 3-year strategic plan, compelling value proposition, messaging, and positioning globally, pricing and offering strategy, and geographic growth plans. This leader will define and develop plans that span the entire portfolio of Adobe creativity and productivity tools with the goal of elevating Adobe’s presence in HED and K-12! They will uncover new growth opportunities through deep customer and market insight, shaping how Adobe delivers value to students, faculty, administrators, and IT leaders. This role calls for a forward-looking visionary with a practitioner approach, the ability to influence stakeholders, experience with education institutions who can inspire high-performing teams to drive outcomes. Partnering across Adobe’s business units and product groups will be critical for success! What you’ll do Lead a world-class product marketing team, setting strategy and raising the bar on messaging, storytelling, and market impact. Define and evolve differentiated value propositions, messaging, and positioning for the higher education market. Translate customer insights and market research into clear narratives and education-specific use cases. Identify new growth opportunities through market trends, competitive dynamics, and emerging technologies (including AI). This could include new offerings, new pricing, product and distribution partnerships, new geographies, etc. Partner cross-functionally with Product, Sales, and GTM teams to ensure messaging is effectively brought to market. Develop high-impact content (presentations, white papers, case studies) that clearly communicate customer value. What you'll need to succeed 15+ years of experience in product marketing, strategy, or related roles within enterprise software/SaaS, IT, or EdTech. Deep expertise in messaging, positioning, and value-based storytelling, with a track record of influencing how products are understood and adopted in the market. Strong understanding of the education landscape, including institutional priorities, customer groups (faculty, IT, administration), and decision-making dynamics. Proven ability to translate customer and market insights into differentiated strategy, driving clarity in value propositions and identifying new growth opportunities. Experience working in matrixed, cross-functional environments, influencing Product, Sales, and Marketing without direct ownership of GTM execution. Demonstrated success leading and developing high-performing teams. Committed to raising the quality and impact of product marketing. Has in-depth knowledge of Enterprise and Channel marketing challenges and strategies. Strong analytical and critical thinking skills, with a data-driven approach to decision-making and prioritization. Excellent communication and executive storytelling skills, with the ability to engage and influence senior stakeholders. Postgraduate degree in Marketing, Business, or related field, or equivalent experience; MBA preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call [phone]. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Requirements

• 15+ years of experience in product marketing, strategy, or related roles within enterprise software/SaaS, IT, or EdTech.
• Deep expertise in messaging, positioning, and value-based storytelling, with a track record of influencing how products are understood and adopted in the market.
• Strong understanding of the education landscape, including institutional priorities, customer groups (faculty, IT, administration), and decision-making dynamics.
• Proven ability to translate customer and market insights into differentiated strategy, driving clarity in value propositions and identifying new growth opportunities.
• Experience working in matrixed, cross-functional environments, influencing Product, Sales, and Marketing without direct ownership of GTM execution.
• Demonstrated success leading and developing high-performing teams.
• Committed to raising the quality and impact of product marketing.
• Has in-depth knowledge of Enterprise and Channel marketing challenges and strategies.
• Strong analytical and critical thinking skills, with a data-driven approach to decision-making and prioritization.
• Excellent communication and executive storytelling skills, with the ability to engage and influence senior stakeholders.
• Postgraduate degree in Marketing, Business, or related field, or equivalent experience

Nice To Haves

• MBA preferred.

Responsibilities

• Lead a world-class product marketing team, setting strategy and raising the bar on messaging, storytelling, and market impact.
• Define and evolve differentiated value propositions, messaging, and positioning for the higher education market.
• Translate customer insights and market research into clear narratives and education-specific use cases.
• Identify new growth opportunities through market trends, competitive dynamics, and emerging technologies (including AI). This could include new offerings, new pricing, product and distribution partnerships, new geographies, etc.
• Partner cross-functionally with Product, Sales, and GTM teams to ensure messaging is effectively brought to market.
• Develop high-impact content (presentations, white papers, case studies) that clearly communicate customer value.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees