Sr. Director, Product Design

HighLevel

1d•$246,000 - $312,000•Remote

About The Position

HighLevel is seeking a Senior Director, Product Design to lead design strategy, execution, design-system adoption, and craft quality across one of HighLevel's most strategic product portfolios. This leader will shape how agencies, entrepreneurs, and SMBs acquire customers, launch businesses, manage clients, sell products and services, automate work, and measure outcomes. This is a senior design leadership role for someone who can operate across a broad, highly integrated platform while raising the bar on the details that make products feel exceptional. The ideal candidate has superb visual craft skills, world-class interaction and product design instincts, strong systems thinking, and the ability to teach those standards to managers and individual contributors. You will partner closely with Product, Engineering, Data, Marketing, Sales, Customer Success, and executive leadership to turn company strategy into cohesive, intuitive, and commercially impactful product experiences. You will also be responsible for evolving HighLevel's bespoke design system and accelerating its adoption so teams can move faster, ship with greater consistency, and deliver higher-quality experiences at scale.

Requirements

10+ years of experience in product design, UX, or related product experience disciplines, including 5+ years leading design teams.
Proven experience leading design across large, complex B2B SaaS, platform, or multi-product ecosystems.
Superb visual craft skills and world-class interaction and product design instincts, with the ability to raise the quality of work across a team.
Demonstrated experience building, evolving, or accelerating adoption of a design system across multiple product teams.
Demonstrated ability to lead senior individual contributors and design managers across multiple teams or product areas.
Strong portfolio of work showing product strategy, systems thinking, design craft, measurable customer impact, and business outcomes.
Deep experience with complex workflows, information architecture, interaction design, design systems, research, and experimentation.
Proven ability to hire excellent designers, elevate existing talent, and performance manage team members who need additional support.
Strong product and business acumen, with fluency in metrics such as activation, adoption, conversion, retention, expansion, churn, LTV, and customer ROI.
Experience partnering with Product, Engineering, and Data leadership to define strategy, priorities, roadmaps, and success measures.
Strong executive communication, storytelling, and stakeholder management skills.
Comfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectations.

Nice To Haves

Experience designing for agency platforms, CRM tools, marketing technology, sales automation, lead generation, commerce, payments, or SMB software.
Experience with product-led growth, lifecycle design, monetization, onboarding, activation, or retention systems.
Experience shaping AI-powered product experiences, automation workflows, or intelligent assistants.
Experience leading design through a period of rapid scale, design-system maturation, platform consolidation, or major product transformation.
Familiarity with experimentation frameworks, growth metrics, customer analytics, and mixed-method research practices.
Experience designing marketplace, community, course, client-portal, commerce, payments, billing, document, or integration experiences.

Responsibilities

Define and communicate a compelling design vision for a large, integrated product portfolio.
Translate company and product strategy into experience principles, customer journeys, design priorities, and measurable outcomes.
Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results.
Represent the customer, the end-to-end experience, and the quality bar in executive-level product and business discussions.
Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components.
Partner with design system, product design, and engineering leaders to mature shared patterns, component quality, interaction standards, and contribution models.
Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers, and go-to-market partners around consistent experience standards.
Drive adoption across product teams by making the system easier to use, easier to contribute to, and clearly tied to product quality and execution speed.
Reduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problems.
Establish measures for design system adoption, contribution quality, component reliability, and customer-facing consistency.
Define, model, and scale a high bar for visual craft, interaction quality, product design thinking, and end-to-end usability.
Coach design managers and senior ICs on how to recognize, critique, and improve the quality of design work before it reaches customers.
Create critique rituals, quality reviews, and launch-readiness practices that improve outputs without slowing teams down unnecessarily.
Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution, and measurable success criteria.
Build a culture where speed and quality reinforce each other instead of competing with each other.
Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience.
Partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs, and sequence work based on customer value and business impact.
Guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment, and strong execution.
Connect growth, commerce, marketplace, community, admin, integration, and platform utility experiences into customer journeys that feel cohesive.
Build, coach, and retain a high-performing design team capable of operating at HighLevel's speed and scale.
Hire exceptional design talent, elevate existing designers, and create clear growth paths for managers and individual contributors.
Performance manage thoughtfully and directly when designers need additional support, clearer expectations, or role calibration.
Lead senior designers and design managers through direct feedback, career development, performance calibration, and succession planning.
Establish team rituals, staffing models, and operating rhythms that improve clarity, accountability, and output quality across a remote-first global team.
Use research, analytics, experimentation, and customer feedback to identify opportunities and evaluate design impact.
Drive improvements in activation, adoption, conversion, retention, expansion, customer ROI, and overall product usability.
Partner with Growth, Marketing, Sales, and Customer Success to understand customer segments, buying journeys, and value realization moments.
Ensure design decisions balance customer value with measurable business outcomes.
Shape how AI and automation show up across HighLevel's product experience in ways that are useful, trustworthy, and easy to adopt.
Help move product experiences from standalone tools toward intelligent workflows that can guide, recommend, and execute for customers.
Partner with product and technical leaders to define interaction patterns for AI-powered workflows, assistants, recommendations, and generated content.
Ensure AI experiences remain understandable, controllable, and aligned with customer goals.
Build trusted relationships with leaders across Product, Engineering, Data, Marketing, Sales, Support, and Customer Success.
Bring clarity to complex initiatives with crisp narratives, decision frameworks, and customer-centered recommendations.
Align stakeholders around customer problems, business goals, quality standards, tradeoffs, and sequencing.
Act as a key executive voice for design internally and, when appropriate, externally with customers, partners, and the broader market.