Sr. Director, Paid Search

Digital Matter•New York, NY

About The Position

At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations. We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact. Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology. Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale. About the Role We are seeking a strategic, analytical, and results-driven Sr. Director of Paid Search to lead our Paid Search division. The Sr. Director will drive strategy, innovation, and performance across our Paid Search accounts—particularly those within the retail and e-commerce verticals. You’ll work closely with internal teams and client stakeholders to build high-performing campaigns that deliver both short-term performance goals and long-term business objectives.

Requirements

10+ years of experience in the digital advertising space
10+ of Search experience inclusive of Google Ads/SA360 and Microsoft Advertising
Deep expertise in Google Ads, Shopping campaigns, Performance Max, and automation tools (e.g., SA360, feed management platforms).
Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
Excellent consultative approach when developing and managing business relationships.
Proven ability to lead teams and influence with confidence and clarity.
Experience onboarding and training team members.
BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics

Responsibilities

Develop and oversee multi-platform Paid Search strategies (Google Ads, Microsoft Ads, etc.) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
Identify trends and opportunities to innovate within the Paid Search landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
Collaborate with other channel leads (e.g., Paid Social, Programmatic, SEO) to ensure a unified and customer-centric media approach.
Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.