Sr. Director of Sales Finance

Kinder's•Walnut Creek, CA

7d•Hybrid

About The Position

At Kinder’s, we’re passionate about flavor, quality, and creating exceptional food experiences. As our company continues to grow, so does the scale and complexity of investment in driving trial and repeat purchases with our consumers. The Sr. Director of Sales Finance will serve as a critical commercial finance leader responsible for optimizing net revenue, trade investment, and customer profitability across key customers and channels. This role partners with Sales, Sales Operations, Sales Strategy, and Brand to drive disciplined pricing, promotional effectiveness, and compliance with trade and retailer agreements. The position requires deep expertise in gross-to-net modeling, retailer economics, and high-volume SKU/channel complexity.

Requirements

Bachelor’s degree in Finance, Accounting, Economics, or related field
10–15+ years in CPG finance, with deep experience in sales finance, RGM, or trade spend
Strong expertise in gross-to-net modeling, trade promotion management, and retailer economics
Experience supporting major retailers (e.g., Walmart, Kroger, Costco)
Proven ability to influence commercial decisions
Advanced modeling and analytics skills (Excel, BI tools, TPM systems)
Strong communication skills and executive presence appropriate for regular interaction with senior leadership.

Responsibilities

Own detailed customer P&Ls across key accounts (e.g., grocery, mass, club, e-commerce)
Manage full gross-to-net (GTN) waterfall including trade spend, deductions, and allowances
Evaluate retailer-specific economics (cost to serve)
Support Joint Business Planning (JBP) with fact-based profitability insights
Identify margin leakage and recommend actions (pricing resets, promo optimization, SKU rationalization)
Implement ROI frameworks for promotional spend, displays, and feature ads
Drive discipline around accruals, true-ups, and deduction management
Partner with Sales to identify unproductive spend and reinvest in high-return activities
Improve visibility into trade effectiveness at the SKU, customer, and event level
Lead RGM initiatives including price pack architecture (PPA), promotional strategy, and mix optimization
Establish guardrails for list price, off-invoice discounts, billbacks, and scan-based promotions
Analyze elasticity, cannibalization, and promotional lift to optimize revenue and margin
Ensure compliance with retailer agreements, pricing policies, and promotional commitments
Oversee deduction management processes (short pays, chargebacks, post-audit claims)
Partner with Sales Ops to enforce contract terms and minimize disputes
Enhance capabilities in trade promotion management (TPM) and revenue analytics tools
Build dashboards for real-time visibility into GTN, trade ROI, and customer performance
Leverage syndicated data to inform pricing and promotion decisions
Drive automation and standardization across sales finance processes
Build, develop, and lead a high-performing sales finance team.
Establish strong financial rigor, standard processes, and clear accountability.