Sr. Director of Product Management - DV Marketplace Suite

DoubleVerify•New York, NY

23d•$219,000 - $336,000

About The Position

Founded in 2008, DoubleVerify (DV) is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance by bringing transparency and accountability to the market and ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. DV has helped hundreds of Fortune 500 companies across every major vertical, including financial services, telecom, automotive, retail, CPG, travel, luxury and pharmaceuticals gain the most value out of their media spend by delivering best-in-class solutions across the digital ecosystem. Let's build a better industry. The Sr. Director, Product Management — DV Marketplace Suite owns the product vision, strategy, roadmap and delivery for DVMS: DoubleVerify's solution for protecting and optimizing programmatic marketplaces. DVMS provides fraud/IVT protection, brand suitability and viewability measurement across desktop, mobile web, mobile app and CTV, helping platforms, exchanges and publishers ensure marketplace inventory is human, viewable and brand-safe. It is one of DV's fastest-growing businesses. Your customers are the marketplaces themselves — SSPs, exchanges, ad networks and DSPs — who license DV's measurement and pre-bid capabilities to differentiate their supply to buyers. That makes this a distinctive product challenge: you are building for users who work inside someone else's platform, on someone else's release cycle, under commercial terms negotiated partner by partner. Success depends as much on integration design, packaging and partner economics as it does on features. The role is highly cross-functional by design. DVMS is powered by capabilities that span the company — fraud detection, brand suitability, viewability, attention, pre-bid segment infrastructure, measurement tag foundations and data delivery. Turning that breadth into a coherent marketplace product, and building the partnerships across DV needed to deliver it, is the core of the job. This is a role for someone who excels at collaboration, relationship-building and ideating creative solutions. You will lead a small, senior product team and be accountable for product strategy and execution that drives revenue growth: extending measurement into new quality dimensions, deepening supply-path and inventory-quality insight, bringing attention measurement to new marketplaces, leveraging AI-powered innovation, and expanding DV's reach across the programmatic ecosystem. You will set the strategy that keeps DVMS the market leader in a fast-moving and competitive category.

Requirements

10+ years of total professional experience, including 7+ years in Product Management.
2+ years of people management experience with Product Managers as direct reports.
4+ years of product experience in the advertising technology ecosystem, with direct exposure to the marketplace side — SSPs, exchanges, ad networks, DSPs, or platform-side measurement and data integrations.
Demonstrated success delivering products through influence rather than direct authority — securing roadmap commitments and engineering capacity from teams outside your reporting line.
Experience owning technical integrations and joint roadmaps with third-party platforms, from design through launch and scaling.
Experience with media quality measurement — invalid traffic and fraud, brand safety and suitability, viewability or attention.
Demonstrated ownership of a product line with meaningful revenue accountability, including packaging and pricing input.
Superior data analysis skills; able to personally derive insight and action from data.
Experience partnering effectively with a distributed engineering organization, including across time zones and cultures.
Excellent written and verbal communication; credible with platform executives, engineers and internal senior leadership alike.

Nice To Haves

Direct experience at an SSP, exchange, ad network, DSP, mobile measurement partner, or curation platform.
Working knowledge of programmatic infrastructure — RTB, OpenRTB signals, supply path optimization, curation, prebid — and of mobile app and CTV supply ecosystems.
Experience with server-side and API-based measurement delivery models rather than tag-based only.
Experience building/developing a high-caliber product team.
Experience participating in or leading industry standards work (e.g. open measurement, IAB or AAO working groups).
Experience building the business operations layer for a growing platform business — usage tracking, rate application, revenue attribution and quote-to-cash.
Hands-on SQL and data analysis capability.
B.S. or higher in Computer Science, a quantitative discipline, or equivalent practical experience.

Responsibilities

Own and be accountable for the DVMS product vision, strategy, roadmap and revenue outcomes across the DV Marketplace Suite portfolio.
Lead, coach and grow a team of Product Managers; set the standard for discovery, prioritization and cross-organizational execution, and develop the next generation of product leaders on the team.
Grow the business through new and existing products — new invalid-traffic and quality measurement dimensions, supply path and inventory quality insights, attention measurement for marketplaces, and partner programs that extend reach into emerging and mid-tail supply.
Maintain a clear, evidence-based view of the competitive landscape and ensure DVMS stays ahead of it across fraud, quality and supply transparency.
Build and sustain the cross-functional partnerships DVMS delivery depends on — securing clear commitments and a durable operating rhythm with the programmatic, measurement, classification, fraud and platform infrastructure teams whose capabilities power the suite.
Develop deep understanding of how SSPs, exchanges, ad networks and DSPs operate, monetize, and evaluate a measurement partner — and design DV's products to fit those realities.
Partner with Business Development and Platform Sales on pricing, packaging, contracting and revenue attribution for platform deals; support commercial teams in closing and expanding platform partnerships.
Own the product side of major marketplace partner relationships, including technical integration design, joint roadmap alignment, and executive-level partner reviews; partner with DV's Integrations organization on turnkey and custom integrations.
Own the product direction for the DVMS partner-facing interface and reporting experience.
Drive delivery velocity in close partnership with the dedicated DVMS engineering organization; establish clear requirements, make explicit prioritization decisions, and manage scope.
Partner with Product Marketing, Product Analytics, Revenue Operations and Finance on the business operations layer behind the product — usage tracking, rate application, product-level revenue attribution and product health reporting.
Represent DV in industry standards bodies and working groups relevant to supply-side and open measurement, and at industry events.