Sr Director, of Marketing Technology

MrBeast • San Francisco, CA

1d • Hybrid

About The Position

Beast Industries is seeking a Sr Director of Marketing Technology to architect and operate a modern, AI-first MarTech ecosystem. This role is crucial for powering how the most-watched brand in the world acquires, engages, and grows its audience across its diverse portfolio of ventures. The position offers a unique opportunity to build a scalable, governed MarTech architecture from the ground up, establish technical standards, and lead a high-performing team. The ideal candidate will be AI-native, battle-tested in enterprise MarTech, and a proven leader capable of driving measurable growth and influencing executive stakeholders.

Requirements

• 10+ years in marketing technology, marketing operations, or digital transformation.
• 5+ years leading managers and cross-functional teams in complex enterprise environments.
• Demonstrated experience implementing and scaling enterprise MarTech platforms (Braze, Salesforce, etc) and ecosystems (CDP, marketing automation, CRM, analytics).
• Proven ability to influence executive stakeholders and drive organization-wide transformation.
• AI-Native: You're already using AI to multiply marketing output, and you have a point of view on where it goes next.
• Battle-Tested: You've operated enterprise MarTech at scale (Braze, Salesforce) but retain the hands-on instincts of an operator who builds.
• Outcome Owner: You have a track record of scaling marketing technology that drove measurable growth (not just platform rollouts).
• Leader: You can operate in high ambiguity, influence executives who disagree, and are known for attracting and developing top-tier talent.

Nice To Haves

• Experience leading AI-enabled marketing transformation.
• Experience supporting global / multi-brand organizations.

Responsibilities

• Build a scalable, governed MarTech architecture that powers customer acquisition, recommendations, and measurement across every channel.
• Develop a privacy-safe customer data foundation that enables deep audience understanding and exceptional experiences — directly and through partnerships.
• Own the roadmap for marketing operations, automation, and measurement, including how we test new capabilities to improve and automate campaign, data, and reporting workflows.
• Establish the technical standards, governance model, and team structure from the ground up.
• Partner closely with Marketing, IT, Data, Revenue Operations, and Product leadership to align technology priorities and roadmaps.
• Own the platform roadmap for systems that touch millions, driving from evaluation to adoption with a clear sense of urgency.
• Build and scale a high-performing team across marketing operations, automation, customer data, and platform administration.
• Set the standard for how MarTech is done here: AI-enabled tooling, automation, and modern data practices are the baseline, not the exception.
• Drive customer data strategy, segmentation, identity resolution, and audience activation, and build measurement frameworks.

Benefits

• Highly competitive equity package designed for a foundational hire.
• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed