Sr. Director of Digital Product Management

Brunswick Corporation • Mettawa, IL

3d • Hybrid

About The Position

The Sr. Director of Digital Product Management is accountable for defining, implementing, and measuring strategic initiatives and continuous improvement for Brunswick brands’ Consumer and Dealer facing digital experiences across the enterprise. This includes brand web sites, D2C and B2B Ecommerce experiences, and native apps. The Director of Product Management will continually review digital experience analytics and implement initiatives to optimize sales by improving outcome-based user experience and digital marketing KPIs. The ideal candidate has demonstrated ability to mentor, coach, and develop high-performing digital product teams. They will lead a team of consumer and channel partner focused digital product managers/owners, and partner with cross-functional team members to improve web site and app customer experience by owning, managing, executing, and communicating status of the digital product roadmap. The ideal candidate will bring deep experience with agile product discovery, management, and development processes and demonstrated ability to improve success metrics for digital experiences through iteration and continuous improvement. This role will also be responsible for ensuring a cohesive, enterprise-wide digital experience strategy that drives desired outcomes, efficiency, and speed to market across Brunswick’s brands utilizing innovative experiences, common code, components, processes and AI enabled technology. This position reports to the VP, Digital Customer Experience and will be responsible for driving agile product management adoption and best practices across the Enterprise; providing strategies for more sophisticated testing and the development of differentiated online marine shopping experiences for unique customer segments and value chain partners.

Requirements

• Bachelor's degree in STEM
• At least 7 years of digital product management and leadership experience
• Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
• Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
• Forward-thinking, resourceful and curious, with the ability to work across different departments
• Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions; Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
• Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce
• Proven project management experience essential

Nice To Haves

• Master’s degree and/or PMP preferred
• Adobe Experience Manager, Adobe Commerce/Magento experience a plus

Responsibilities

• Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences, coordinating with business stakeholders and IT delivery leadership to ensure teams are adequately funded and staffed to deliver to business expectations.
• Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences, inclusive of consumer prospecting, channel partner, membership, and B2C and B2B ecommerce digital experiences.
• Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations; own and delegate these stakeholder relationships as necessary.
• Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance aligned with division and brand goals.
• Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed.
• Work closely with Enterprise Marketing COE to ensure alignment with marketing strategy.
• Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch.
• Research and analyze industry trends and maintain knowledge of emerging technologies to work with cross-functional teams (technology and marketing) for next generation digital functionality.
• Work with the digital experience operations team to maintain a testing roadmap, including a variety of test designs with clear and measurable business objectives.
• Lead bi-weekly sprint demos and release notes to ensure high visibility to product enhancements and ensure product presentation is aligned with marketing message and brand standards.
• Elevate potential issues, where appropriate.
• Manage Release Calendar and site merchandising schedules to ensure deadlines are met
• Partners with Director of User Experience to ensure digital experience validation.
• Builds UX use-case scenarios, page mock-ups, requirements docs, and functional specifications
• Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule.
• Work with Analytics team to enhance digital product scorecards and website tagging based on evolving business needs
• Support other digital initiatives, as assigned

Benefits

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• well-being program
• product purchase discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director