Sr. Director of Channel Marketing & Operation

GIBSON Inc • Nashville, TN

14h • Hybrid

About The Position

This is a senior leadership role responsible for overseeing Gibson's full channel activation function: paid media, social media, owned and earned channels, ecommerce/DTC support, dealer and retail marketing support, and the marketing operations infrastructure that keeps it all moving. The Sr. Director is the connective tissue between brand strategy and channel execution ensuring that campaigns hit the right audience, through the right channels, with the rigor and governance to prove it's working. This leader manages a team of specialists spanning performance, lifecycle, social, PR, DTC/eCommerce/retail support, and ops, and serves as a key voice, in alignment with leaders of Brand Strategy and Creative, in defining how Gibson markets itself to the world.

Requirements

• Deep, practical experience leading teams across paid media, social, CRM, ecommerce, and/or PR — with the ability to speak credibly to each function while keeping teams aligned to a common strategy.
• Proven track record of building governance, workflow standards, and accountability mechanisms across complex marketing organizations.
• Comfort with DTC business models, ecommerce KPIs, digital merchandising, and the operational demands of running a direct sales channel at scale.
• Ability to define measurement frameworks, interpret performance data, and make resourcing or strategic decisions based on channel results.
• Skilled at navigating matrixed organizations and aligning stakeholders across commercial, creative, technology, and executive teams.
• Experience building and developing high-performing, multi-discipline marketing teams through clarity, coaching, and accountable leadership.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing experience with at least 4 years in a senior leadership role overseeing cross-channel marketing functions.
• Demonstrated experience managing teams across paid media, social, ecommerce/DTC, and/or retail marketing.
• Track record of driving measurable business results through integrated channel marketing programs.
• Deep understanding of omnichannel marketing strategy — how paid, owned, and earned channels interact and reinforce one another across the consumer journey.
• Familiarity with the MarTech ecosystem supporting channel marketing — platforms such as Emarsys, Shopify Plus, Sprout Social, Salesforce, Monday.com, and paid media buying platforms.
• Knowledge of ecommerce operations, digital merchandising, and direct-to-consumer growth levers in a branded goods context.
• Understanding of dealer/retail marketing dynamics, including partner enablement, promotional coordination, and sell-through measurement.
• Builder: Energized by the challenge of bringing structure and momentum to organizations in transformation.
• Direct Communicator: Gives and receives clear feedback; operates without ambiguity even in complex, fast-moving environments.
• Operator at Heart: Believes great strategy dies without great execution — and builds systems to ensure it lands.
• Commercially Minded: Thinks about marketing in terms of business outcomes, not just activity or output.
• Curious: Genuinely interested in music, culture, consumer behavior, and the Gibson brand story.
• Collaborative: Builds trust across diverse teams and stakeholders; knows when to lead and when to listen.

Nice To Haves

• MBA or advanced degree is a plus.
• Experience in a consumer brand, entertainment, lifestyle, or instrument/music category preferred.

Responsibilities

• Lead a multi-discipline team spanning paid media, social, owned media/CRM, PR/earned media, dealer and retail marketingsupport, integrated marketing CIsupport, ecommerce/DTCsupport, and marketing operations. Set team-level goals, OKRs, and resource allocation in alignment with Marketing 3.0 priorities.
• Ensure brand campaigns are activated consistently and measurably across all owned, paid, and earned channels. Drive shift from channel-siloed execution to unified campaign delivery anchored on shared creative assets and a common campaign calendar.
• Support the marketing strategy for Gibson's direct-to-consumer business, including ecommerce site performance, DTC planning and operations, and lifecycle marketing. Partner with the ecommerce commercial team on sell-through goals.
• Build and maintain the marketing infrastructure that supports Gibson's dealer network — asset distribution, co-marketing, promotional toolkits, and sell-through visibilitysupport.Help drive closer alignment between marketing and commercial teams.
• Oversee the earned media strategy for Gibson, including partnerships with PR agencies, artist-driven press moments, product launch coverage, and brand reputation management.
• Champion workflow governance, campaign intake standards, and cross-functional coordination across the Channel/Operations domain. Ensure Monday.com and other operational tools are used consistently and intelligently.
• Partner with analytics to define channel KPIs, reporting cadence, and attribution frameworks. Build a culture of performance accountability across the team.
• Serve as the primary liaison between the Channel/Operations domain and Category Strategy, Content/Creative, and enterprise functions including Product Development and Commercialgot omnichannel activation and impact.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior