Sr Director, Marketing Sciences

Gilead Sciences•Foster City, CA

8d•$261,375 - $338,250•Onsite

About The Position

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Our Senior Director, Global Decision Sciences & Insights (GDSI) for the HIV Treatment Portfolio leads market and customer insights, forecasting, and analytics. Key stakeholders include the HIV Pipeline Global Strategic Marketing team and various internal partners as well as an external collaboration. This role reports to the Executive Director, Global Decision Sciences & Insights, HIV/COVID/Emerging Viruses. The responsibilities include but are not limited to leading projects, driving HIV inline and pipeline insights, participating in high-profile projects, and collaborating with internal stakeholders globally. And representing Gilead GDSI perspectives in a partnership with another company. This role will have global responsibility for generating foundational market understanding within the Gilead’s HIV Treatment through the execution of market research and forecasting/analytics in key commercial markets (i.e. US, EU4+UK, Japan, and China). This role is located in our Foster City, CA office (at least 3 days in office with our core collaboration days Tuesday, Wednesday and Thursday).

Requirements

Bachelor's Degree and 14 Years’ Experience OR Masters' Degree and 12 Years’ Experience OR PhD and 12 Years’ Experience
With a Bachelor’s degree, at least 14 years’ relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of market research, forecasting, analytics, decision analytics, commercial strategy, or marketing or at least 12 years’ experience (with an advanced degree)
Prior experience conducting, analyzing, and communicating qualitative and quantitative market research is required
Experience in patient-based market/revenue modeling is required
Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution
History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
Exceptional written and verbal communication skills are required
Ability to effectively leverage Microsoft Office (specifically PowerPoint and Excel) to present quantitative data in graphical form is required
Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines
Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
Passion for the function, and a natural curiosity to solve complex problems

Nice To Haves

MBA, Ph.D. in Life Sciences, or M.D. is preferred
Experience specific to the HIV therapeutic area is preferred
Impeccable credibility as a commercial analytics expert and partner with the brand teams, country teams and other cross-functional partners
Business leadership experience, and a track record of “influencing without authority” (specifically, more senior Commercial and cross-functional partners) in successful conflict resolution, and driving consensus
Experience in biopharmaceutical-focused marketing, commercial strategy, or consulting is desirable

Responsibilities

Primary point of contact, manage relationship with, and jointly lead work with an industry partner
Lead with solid hands-on technical skills across analytics, forecasting, and market research.
Lead identification of information needs for upcoming critical business decisions and define global primary market research and data analytics priorities, together with GSM leads
Drive robust integrated insights generation and deliver a clear and compelling storyline for HIV pipeline and a novel HIV treatment combination supporting strategic decision-making.
Serve as the key contact for HIV a novel HIV treatment combination and HIV pipeline-related market and customer insights and forecasts.
For launch, would be responsible for insights and testing of commercial launch strategy and promotional materials
Collaborate with Data Science for deeper insights into market dynamics and customer behaviors.
Develop and maintain the global forecast model to reflect latest updates on market insights.
Ability to assume full responsibility for accuracy and reliability of complex analyses with minimum oversight
Be able to right size the forecasting approach with the balance between level of rigor, time and resources constraints, and business impact
Be the methodology expert and be able to triangulate with various approach/ incorporate latest industry best practices to enhance the robustness of the analytics and recommendations
Lead a team of 3-4 individuals
Providing hands-on market analytics and insights leadership for global marketing strategy.
Insight generation and forecasting to support governance decisions on development programs
Leading strategic forecasting and commercial assessment activities for pipeline products and communication of assessments and recommendations to the senior leadership team.
Acting as the integrated insights lead as well as a business partner for HIV pipeline, representing the team in key situations.
Leading ad hoc strategy projects and initiatives.
Collaborating with key internal and external partners to improve efficiency and consistency.
Enabling professional growth and development for individual contributors through leadership effectiveness and solid technical skills.
Work closely with GSM to understand the business priorities and align on analytics needs
Be able to proactive identify business knowledge/ insights gap even in times to have independent view, explore various options of analytics approaches, decide on what is the right approach based on time/ resources, business criticality, and level of rigor requirement before execution
Share and gain alignment on commercial analytics insights to local teams (e.g., US forecasting, US analytics, local affiliates) to ensure insights are adopted and incorporated in execution
Be able to communicate the analytics findings in an executive-ready approach with minimum oversight. Focus on the recommendations, business implications, but at the same time, have the in-depth knowledge and ability to articulate the details as needed.
Be seen as a credible insights leader that can share objective insights and mobilize the organization to actions anchored on the insights developed.
Market Research Related to Pipeline Planning, Global Marketing and Business Development
Define Global market research priorities in collaboration with GSM Indication and/or Therapeutic Area Leads to proactively address key business decisions
Create foundational market understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development, etc.
Conduct primary research: develop qualitative and quantitative market research studies with physicians, patients, and payers
Manage vendors to determine appropriate research methodology, ensure project alignment to business objectives and guide execution and reporting
Examine research findings to understand data, key market insights and implications for Gilead
Conducting secondary research: analyze secondary data sources (e.g. Rx, claims, EMR, epidemiology data) to produce descriptive and diagnostic summaries, and insights/implications
Evaluating potential new secondary data sources, to rationalize against array of data sources currently used by Gilead in a partnered environment
Examples of work can include but are not limited to opportunity assessments, brand driver analyses, patient-level data analyses, performance assessments, treatment flow mapping, segmentation, product attribute/benefit testing, positioning/messaging, patient journey mapping, HCP journey mapping, etc.
Analyze secondary data sources (e.g., prescription data, epidemiology studies) to generate insights and identify implications
Forecasting/Analytics Related to Pipeline Planning, Global Marketing and Business Development
Develop long-term (i.e. 10-year) strategic forecasts for pipeline and marketed products that incorporate disease epidemiology, evolving treatment paradigms, competitive products and global pricing and access dynamics
Collaborate with internal experts in Market Research, Literature Resources, Competitive Intelligence, R&D, and Marketing/Sales leads to generate robust forecast assumptions
Conduct forecast scenario analysis to support decision-making by Commercial, R&D, Corporate Development, Finance, and Corporate executive leadership
Scope, design, and manage the execution of quantitative market research (e.g., discrete-choice conjoint) to inform revenue forecasting
Co-develop and partner with Advanced Analytics in development and application of predictive sciences/modeling to deeply understand stakeholder insights related to patient journeys, physician treatment processes, institutional and provider decision making, etc. and brand interventional strategies for both US and ex-US
Solid understanding of ex-US data limitations and creativity to perform analytics with limited data and triangulate insights across data sources
Examples of decisions that may be informed by analytics include progression of internal assets through the R&D pipeline, partnerships or acquisitions of specific assets or whole companies, strategic portfolio mix, product pricing at launch and at the time of generic competition
Communicate results of market research and forecasting/analytics to a variety of internal stakeholders at all levels of the organization:
Develop clear and effective communication materials (e.g. reports, presentations) targeted to key audiences
Present and lead discussion of results and insights in a collaborative, efficient manner
Work with Global Strategic Marketing Indication and/or Therapeutic Area Leads to understand implications of market research and forecasting/analytics insights for Gilead’s business, and develop plans to address these implications
Lead ad hoc strategy projects and initiatives (e.g. evaluating new indications and markets) for internal assets and external opportunities
Work with group leadership to improve the efficiency, consistency, rigor, and credibility of GDSI/GCSO
Ability to set a vision, exercise sound business judgment and clear decision-making and problem-solving skills
Credible as an integrated insights leader. Being sought after by cross-functional partners for insights/ recommendations
Representing Gilead GDSI perspectives in a partnership with another company
Strong business acumen to understand business priorities/ focus from GSM/ marketing/ Program strategy perspectives to prioritize GDSI work, focus, and impact accordingly
Provide guidance to junior team members, think strategically, and can anticipate issues from technical, and business point of views
Strong interpersonal skills with ability to interact cross-functionally, esp. global to local affiliates interactions, and at all levels of the organization to drive effective decisions and alignment
Experience to navigate complex organization dynamics, different point of views, and be able to problem-solve, drive to consensus/ alignment via clear and compelling storylines
High attention to detail together with an ability to understand the 'big picture'.
Exceptional written and verbal communication skills with an ability to efficiently communicate technical information to non-technical members of senior management. Ready to present to senior management with the presence, ability to develop storyline, articulate recommendations, and develop the right level of written communications
Has an opinion, is a part of the team that decides on commercial strategy and is not just a provider of information.
Proactive, self-starter with the ability to learn quickly
Strong project management skills - planning, prioritization, organizational ability, objective setting, meeting management and plan execution
Able to prioritize and utilize limited resources to manage multiple and/or conflicting requests from a variety of internal customers, manage peak workload periods and ad hoc requests. Agile to react and plan for changing priorities is required.
Create Inclusion - knowing the business value of diverse teams, modelling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to accoun